#Japan #Tokyo #B2B Payments #Paid #Raccoon Financial

Celebrating 15 Years of Paid

Paid, the innovative B2B payment solution provided by Raccoon Financial, has reached a significant milestone, surpassing 600,000 member companies ahead of its 15th anniversary in October 2026. This remarkable achievement highlights the growing reliance on efficient payment solutions in the business landscape.

Overview of Paid

Launched in Japan in 2009 as the first B2B dedicated payment service called SD Payment, Paid has evolved over the years to offer a seamless post-payment transaction solution that manages credit checks, invoice issuance, and payment collection on behalf of companies. The primary goal of Paid has been to create a world where business activities are uninterrupted by payment processes.

In recent years, the surge of digitalization and labor shortages has increased the demand for solutions like Paid. Businesses across diverse sectors—from apparel and furniture e-commerce sites to SaaS and subscription services—have adopted this platform, facilitating smoother transactions. Consequently, the member company count has grown to an impressive 600,000.

A Special Commemorative Site

As part of the 15th-anniversary celebrations, Raccoon Financial has launched a dedicated website that reflects on the past 15 years through various metrics. This site showcases how much time is saved daily in invoicing tasks with the implementation of Paid, the total number of invoices issued over the years, positive feedback from member companies, and future prospects for further innovation.

Visit the 15th Anniversary Special Site

15th Anniversary Site

Looking Back at the Numbers

Initially adopted primarily by e-commerce and retail sectors, Paid has now become integral in businesses throughout Japan. With over 5,500 companies implementing the solution, the total payment amount processed has exceeded 4.7 trillion yen in the past 15 years, boasting a remarkable retention rate of 99.4% as of 2024.

Going forward, Paid aims to resolve challenges within B2B payments, ensuring that businesses can thrive without worrying about payment interruptions. The commitment to facilitating efficient transactions reflects the company’s vision of a world where payment processing does not hinder business operations.

Understanding the Need for Post-Payment Solutions

In B2B transactions, the demand for post-payment solutions (also known as BNPL or invoice payment systems) is growing, becoming an essential tool for sales expansion. However, operating such solutions in-house can lead to significant challenges, including the complexities of billing operations and the risks associated with uncollected payments.

With Paid, partnering companies can alleviate the burden associated with these billing procedures and reduce the risk of unpaid invoices. This stability in cash flow offers the advantage of being able to focus on core business activities instead of payment management.

The Evolution of Paid

Initially launched as SD Payment in Japan in 2009, the service underwent a rebranding to become Paid in 2011. Clients have praised the time saved and reduced overhead involved in billing, stating: “We can concentrate on our main business now that the billing process is streamlined,” and “There’s no risk of uncollected payments, allowing us to engage more actively with new customers.”

As a testament to its success, Paid holds the position of the leading B2B payment service in terms of cumulative contract share, having been adopted by over 5,500 companies (according to a survey conducted by the Japan Marketing Research Organization in September 2021).

About Raccoon Financial

Company Overview
Raccoon Financial
Website: Raccoon Financial
CEO: Yuji Akiyama
Location: 1-14-14 Kakigara-cho, Chuo-ku, Tokyo, Japan
Founded: October 2010
Capital: 490 million yen
Ownership: 100% owned by Raccoon Holdings

About Raccoon Holdings
Website: Raccoon Holdings
CEO: Ko Katsuragawa
Location: 1-14-14 Kakigara-cho, Chuo-ku, Tokyo, Japan
Founded: September 1995
Capital: 1.878 billion yen (as of October 2025)
Stock: Listed on Tokyo Stock Exchange Prime Market, Ticker: 3031

For further inquiries, please contact:
Public Relations Team
Raccoon Holdings
Email: [email protected]

Sales & Service Inquiries
Paid Sales Team
Tel: 03-6774-8482