#China #Hisense #Qingdao #Laser TV #RGB MiniLED

Hisense's Continued Dominance in the Large-Screen TV Market

Hisense, the renowned player in consumer electronics and home appliances, has once again confirmed its position at the pinnacle of the global large-screen TV market. According to Omdia's shipment data for the entirety of 2025, Hisense has topped the charts for three consecutive years in the 100-inch-and-above TV segment, achieving an impressive 57.1% of global shipment share.

This success is paralleled by Hisense's reign in the Laser TV category, where it has maintained the number one position for seven consecutive years with a commanding market share of 70.3%. Such figures highlight Hisense’s significant presence in the key large-screen categories, where technological prowess and scale play vital roles in consumer choice.

Driving Force Behind the Success

The sustained leadership of Hisense can be attributed to its unwavering commitment to advancing display technologies, particularly in RGB MiniLED. As innovators in this field, Hisense has guided the evolution of RGB MiniLED technology from its initial research phases to commercialization, which has provided them with a notable edge in areas such as color fidelity, brightness management, and user comfort on ultra-large screens.

Omdia’s recap of CES 2026 reinforces this trajectory, emphasizing RGB MiniLED TVs as a critical catalyst for future industry growth, with expectations of rapid expansion starting in 2026. This marks a significant turning point as the sector transitions towards advanced technologies, an area where Hisense has consistently led.

Future Outlook and Innovations

With its unique position, Hisense is poised to extend its competitive edge. The brand uniquely possesses a comprehensive display technology ecosystem that includes RGB MiniLED, TriChroma Laser, and MicroLED technologies. This variety allows Hisense to present a holistic approach to next-generation visual innovation. At CES 2026, Hisense introduced several groundbreaking products, including the 116UXS, recognized as the first TV equipped with RGB MiniLED evo. Alongside it, the UR8 and UR9 RGB MiniLED series, as well as the Laser Projector XR10, all received accolades at the event.

By steering essential technological advancements in the realm of large-screen displays, Hisense is setting the standards for premium viewing experiences. This commitment not only redefines consumer expectations but also shapes the visual landscape for the upcoming generations of high-end screens globally.

About Hisense

Founded in 1969, Hisense has established itself as a leading name in home appliances and consumer electronics, operating across more than 160 countries. The brand specializes in delivering high-quality multimedia products and innovative IT solutions. As recognized by Omdia, Hisense holds the number one position in the 100-inch and larger TV segment for three years running (2023-2025). As the originators of RGB MiniLED technology, they remain at the forefront of next-generation innovations. In addition to its product innovations, Hisense is also the official sponsor of the FIFA World Cup 2026™, reflecting its commitment to connect with global sports fans and audiences.