#USA #Ann Arbor #Marketing Director #Sydney Hockaday #Concorde

Sydney Hockaday's New Role

Concorde has made a significant move by promoting Sydney Hockaday to the position of managing director of marketing. This transition, effective immediately, underscores the firm's commitment to refining its marketing strategy across various divisions including broker-dealer, Registered Investment Advisor (RIA), and insurance sectors. In her enhanced role, Hockaday will spearhead a cohesive marketing strategy that integrates brand development, communication, and strategic planning, ensuring that all marketing initiatives align with Concorde's vision for sustainable growth and advisor-focused operations.

Danielle Delongchamp, the president and CEO of Concorde, highlighted Hockaday’s achievements since joining the company earlier this year as the director of marketing. "Sydney's promotion is a testament to her ability to not only meet but exceed the expectations of her role," Delongchamp stated. "She has shown remarkable leadership skills, creativity, and dedication to improving how we collaborate with our advisors and stakeholders. Her contributions have been pivotal in shaping our branding and event experiences."

Hockaday joined Concorde in March 2025 and has already made her mark by successfully rebranding the firm and implementing new communication protocols, which have resulted in more streamlined operations. She also played a crucial role in launching a novel marketing partnership initiative that aims to enhance client outreach and engagement.

Before her tenure at Concorde, Hockaday served as vice president of marketing at Capital Square, a leading player in the tax-advantaged real estate investment space. During her time there, she managed the marketing for approximately 90 investment offerings and was instrumental in overseeing a remarkable $7 billion in transaction volume. Hockaday masterminded Capital Square’s corporate rebranding in 2019, showcasing her knack for strategic marketing and brand elevation.

Currently, Hockaday is actively involved in the alternative and direct investment industry as the chair of the Marketing and Communications Committee for ADISA, the largest trade association in this sector. This position further enhances her standing as a key thought leader in the marketing landscape of financial services.

About Concorde

Founded in Michigan, Concorde Holdings, Inc. operates as a full-service broker-dealer and SEC-registered investment advisory firm dedicated to supporting financial professionals and their clients. The firm prides itself on delivering a unique ecosystem of integrated investment, advisory, and insurance solutions tailored to help clients achieve their financial goals. With a team of passionate and purpose-driven professionals, Concorde focuses on forging long-term partnerships and making meaningful progress in clients’ financial journeys. The firm’s comprehensive approach is designed to empower financial advisors and maximize their potential through customized support and innovative resources.

As Concorde continues to evolve and expand its reach across all 50 states, the leadership team is confident that Hockaday's strategic insights and marketing acumen will play an essential role in navigating the firm's trajectory towards a successful future. To learn more about Concorde and its services, visit concordeis.com.

Please note that securities are offered through Concorde Investment Services, LLC (CIS), member FINRA/SIPC. Advisory services are provided through Concorde Asset Management, LLC (CAM), an SEC registered investment adviser. Insurance products are available through Concorde Insurance Agency, Inc. (CIA).