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A Magical Celebration: Build-A-Bear Workshop and Harry Potter's Birthday

On July 30, 2026, Build-A-Bear Workshop launched a brand new collection to honor the birthday of one of the most beloved characters in pop culture, Harry Potter. Fans, including witches, wizards, and Muggles, are invited to explore this limited-time collection available both online and at select locations, just in time for the celebration on July 31st.

New Additions to the Harry Potter Collection

The latest offerings include an adorable Harry Potter Bear, along with fashion items inspired by Harry and Ron's iconic sweaters. Mini Beans® plush figures featuring the mascots of each Hogwarts™ House—Gryffindor™ Lion, Ravenclaw™ Raven, Hufflepuff™ Badger, and Slytherin™ Snake—are also part of the collection. To further enhance the fans' experience, the collection also features returning favorites, including house robes and scarves, the Sorting Hat™ with sound, a Light-Up Wand, and more.

Anjali Khosla, Vice President of Brand Management at Build-A-Bear Workshop, expressed her enthusiasm saying, "Few fandoms have captured imaginations across generations quite like Harry Potter. We are thrilled to expand our collection as we mark a milestone year for the wizarding world. This includes not just unique characters and accessories but also a personalized ‘make-your-own’ experience that allows fans to cherish these creations for years to come."

Celebrating a Milestone Year

This year is particularly special for Harry Potter enthusiasts as it commemorates the 25th anniversary of the franchise's inception. The excitement is further heightened with the upcoming premiere of a new Harry Potter television series on HBO Max this Christmas. This collection aims to engage both long-time fans and a new generation of witches and wizards, providing them an opportunity to showcase their Hogwarts™ pride while creating heartfelt memories.

Enter to Win an Exclusive Giveaway

To make this celebration even more enchanting, Build-A-Bear Workshop is announcing a Giveaway Experience starting on Harry Potter's birthday, July 31, running through August 7. Eligible fans in the U.S. and U.K. can participate by following instructions on Build-A-Bear's social media channels.

Prize Details

The U.S. grand prize includes:

• - Four standard tickets to the Warner Bros. Studio Tour in Hollywood.
• - Four round-trip airfare tickets.
• - A two-night hotel stay.
• - A private VIP Build-A-Bear Workshop experience.

For U.K. participants, the prize consists of:

• - A private VIP Build-A-Bear Workshop experience.
• - Four personalized Hogwarts™ House robes.

Further details about eligibility and entry will be available on Build-A-Bear's platforms when the giveaway goes live.

About Build‑A‑Bear Workshop, Inc.

Founded in 1997, Build-A-Bear has become a cherished global brand, inviting individuals of all ages to create personalized furry friends. Their unique process involves stuffing, dressing, accessorizing, and naming plush creations through an enjoyable “heart ceremony,” which establishes emotional connections.

Now recognized as a multi-generational phenomenon, the brand serves as the intersection of retail and pop culture, offering not just plush toys but also a range of pre-stuffed options, memorable gifting solutions, and collaborations with popular licensed characters. With a presence across more than 30 countries and more than 650 locations worldwide, Build-A-Bear continues to uphold its mission to add more heart to people's lives through the magic of creation.

Conclusion

This birthday celebration for Harry Potter is not just about the new collection launch; it reflects how the Build-A-Bear Workshop keeps evolving while cherishing the shared experiences created through personal connections. Join in the fun to celebrate this momentous occasion!