#Japan #Tokyo #Mieuree #Tokyo Jewelry #Cœuria

Introducing the Cœuria Collection

The Tokyo Jewelry Festival has become the stage for an exceptional showcase, marking the debut of the Cœuria collection from mieurée, a renowned custom jewelry maker based in Osaka. From July 3rd to July 5th, 2026, at Tokyo Big Sight, attendees were treated to an innovative jewelry line inspired by the heartfelt concept of "flowers blooming in the heart."

A Concept that Blossoms

The Cœuria collection arose from a deep appreciation for the moments shared with clients as they select their gemstones. The joy derived from choosing the perfect jewel, debating options, and discovering the ideal piece is akin to the beauty of a flower blooming—a process that embodies both excitement and personal expression. Cœuria captures this emotional journey, allowing each individual to wear their unique floral representation.

The collection’s design features flowing curves and thoughtful spacing, symbolizing the different flowers blooming within everyone’s heart. Cœuria boasts a diverse range of appearances through various combinations of gemstones and precious metals, encouraging wearers to explore the joy of selecting their own personal "heart flower."

A Successful Unveiling

During the unveiling at the Tokyo Jewelry Festival, mieurée hosted a pre-order event at Booth F6-5, where visitors were welcomed to try on pieces and truly immerse themselves in the brand's enchanting world. The booth attracted a large number of customers on its opening day, with many expressing their delight with the collection.

Customer Feedback:

"I was captivated by how the gemstones transform the piece’s appearance!"

"The joy of mixing and matching my unique combination is fantastic!"

"The flowing forms left a lasting impression on me; I couldn't forget it at first glance!"

The anticipation surrounding Cœuria was amplified by its coverage across 35 news media outlets, including Jiji.com, Toyo Keizai Online, PRESIDENT Online, and many more, creating buzz around its debut at the festival.

mieurée expressed gratitude for the media's enthusiasm and the opportunity to finally present Cœuria to the public. This initial showcase has set the tone for the collection's potential and the brand's commitment to uphold the joy of choosing the perfect gemstone and experiencing the magic of it blooming in one's heart.

Event Details

The Tokyo Jewelry Festival is ongoing until July 5, 2026. At the mieurée booth, customers can experience a pre-order of the Cœuria collection. We recommend making reservations in advance to fully grasp the essence of Cœuria and enjoy the delightful process of gemstone selection.

Special Offer for Visitors

Additionally, those who follow mieurée on Instagram and give a like will receive exclusive tote bags and holder cases (limited quantities available), making the visit even more rewarding.

Explore the Cœuria Collection

• - Collection Name: Cœuria
• - Concept: Flowers blooming in the heart
• - Available Items: Pendants, earrings, rings, and more
• - Pre-order Details: Semi-customizable options for selecting gemstones, materials, and specifications

Company Overview

• - Company Name: Mieurée Co., Ltd.
• - Location: 3-12-25 Minamisemba, Chuo Ward, Osaka, Japan, 6F
• - Business Details: Jewelry sales, custom jewelry, jewelry reform, and repair
• - Stores: Main store in Shinsaibashi, Osaka, and Hotel New Otani Tokyo

Contact Information

PR Contact: Kosaka
Phone: 06-6283-3680
Email: [email protected]
Website: mieurée Official

With this launch, mieurée is committed to continuing the tradition of bringing joy to jewelry selection, like heartwarming blooms in every individual's life.