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Immedia's Upcoming Conference Session on B2B Lead Quality

On May 21, 2025, at 14:00 JST, Immedia, a leading company in B2B web engagement tools, will participate in the conference titled "Strategies and Latest Techniques to Enhance the Quality of B2B Lead Acquisition that Contributes to Business Growth" hosted by Clabel.

The session will be led by Immedia's CEO, Hideki Hamada. He will discuss how implementing a novel approach, which allows customers to initiate business discussions directly through the website, can transform lead conversion rates and acquisition costs. This modern method is becoming increasingly vital as traditional sales techniques face significant challenges.

Understanding the Importance of High-Quality Leads

High-quality leads are essential for achieving impactful results in the competitive B2B landscape. During the conference, Hamada will present valuable case studies and data illustrating how shifts in customer behavior necessitate rethinking communication strategies.

The seminar promises to tackle the pressing issue of lead quality and will focus on user-centric communication design. This involves understanding user behaviors and motivations to create a more engaging dialogue. The keynote address will be delivered by Tera Kura, a communication planner from The Molts, who will dive into what constitutes excellent customer communication, along with effective examples and methods for optimizing service visibility and messaging.

Moreover, the latter part of the session will feature contributions from ten marketing support companies that will share their success stories and collaborative techniques that lead to effective results. Attendees can expect to gain actionable insights that can be immediately integrated into their existing marketing strategies, maximizing outcomes even amidst limited resources.

Immedia's Focus on Web Engagement Tools

During the session, Immedia will highlight the innovative web engagement strategy that leverages interactive tools to capture customer interest at critical moments. As conventional sales calls experience connection rates dropping below 20%, engaging customers online when their interest peaks has emerged as a game-changing strategy. Hamada will provide a detailed analysis of how this approach affects appointment setting rates, acquisition costs, and overall sales productivity.

Immedia is on a mission to enhance business interactions through technology. With tools that streamline the process of arranging discussions and meetings, Immedia aims to eliminate inefficiencies associated with client engagement. By fostering a more enjoyable service-seeking experience, they empower service providers to focus on value creation and delivery.

Conference Details

• - Date: Live streaming on May 21, 2025, with archived access from June 2 to June 30.
• - Format: Live online event via Zoom and recorded sessions on YouTube.
• - Organizer: Clabel Co., Ltd.
• - Cost: Free of charge.
• - Registration: Attendees will receive a viewing URL upon registration.

This event is highly recommended for B2B marketing leaders and professionals seeking to address lead acquisition challenges and those looking to combine various strategies for maximum efficiency.

For more information and to register, visit Clabel Seminar Page.

In conclusion, if you're in B2B marketing and wish to engage more effectively with prospects, this conference is an unmissable opportunity to learn from industry experts and improve your lead acquisition strategies.