Dynamic Plus Acquires MagicPrice Business from Harmonia for Enhanced Bus Pricing Services

Dynamic Plus Acquires MagicPrice from Harmonia

Dynamic Plus Inc., headquartered in Shinjuku, Tokyo, has officially completed the acquisition of the dynamic pricing service "MagicPrice" from Harmonia Inc., based in Minato, Tokyo. The acquisition comes as both companies seek to enhance their offerings within the high-speed bus sector, particularly focusing on dynamic pricing mechanisms that optimize ticket sales based on AI-driven demand forecasting.

Background and Purpose of the Acquisition

The acquisition marks an important step for Dynamic Plus, which has been delivering its own dynamic pricing service known as "D+" for high-speed buses. The decision to acquire MagicPrice was driven by the goal of expanding the company's operational scale and reinforcing its customer foundation by integrating a complementary service that aligns well with its existing offerings. While this acquisition will enable Dynamic Plus to provide improved support to current clients, it also opens new avenues for attracting additional customers in the high-speed bus industry.

Post-acquisition, both Dynamic Plus and Harmonia will continue to operate their respective services independently. This strategic decision ensures that current users of MagicPrice will retain their existing service without interruption while benefitting from the broader range of solutions Dynamic Plus has to offer.

Details of the Acquisition

With the integration of MagicPrice, which employs a rule-based dynamic pricing framework, Dynamic Plus is set to enhance both the quality of service and the speed of new feature development through the consolidation of both companies' know-how and development resources. This process is anticipated to not only improve product quality but also augment competitiveness and prominence within the industry.

Target Business Details

- Service Name: MagicPrice
- Service Type: Dynamic pricing for high-speed buses
- Primary Customers: Operators in the high-speed bus industry
- Key Features: Dynamic pricing adjustments based on predefined conditions and rules, utilizing sophisticated algorithms.

Future Prospects

Going forward, Dynamic Plus envisions a seamless integration of its AI demand forecasting model with the expertise of the newly acquired MagicPrice service. This integration aims to achieve more accurate price optimization, enhance demand prediction precision, and accelerate feature development. As the high-speed bus industry continues to evolve, Dynamic Plus is committed to supporting sustainable management practices through strategic pricing services.

Additionally, by leveraging synergies between the two organizations, Dynamic Plus aims to broaden the value delivered to its clients, ensuring that they remain competitive in a rapidly changing market landscape.

Company Overview of Harmonia

1. Company Name: Harmonia Inc.
2. Location: Minato, Tokyo
3. CEO: Daiki Matsumura
4. Business Focus: Consulting and software related to pricing strategy and sustainability
5. Capital: 100 million yen
6. Establishment: April 2015