#Japan #Tokyo #AUTHENTICA #MEGURO MARC #Market Event

AUTHENTICA: Discover Personal Abundance through Taste and Experience

On May 17-18, 2025, the AUTHENTICA market will grace MEGURO MARC in Tokyo, dedicated to exploring what personalization means in consumption through curated tastes and experiences. In our fast-evolving world, where technology and environmental challenges intertwine, the way we choose and consume reflects our personal values, and AUTHENTICA aims to redefine this experience.

A Meaningful Choice in Modern Society

As we navigate through unprecedented global changes, the importance of making 'meaningful choices' has gained prominence. No longer is it just about convenience or price; today’s consumers seek stories and philosophies that resonate with them. AUTHENTICA positions itself as a space where quality goes beyond mere indulgence, prompting individuals to consider the intrinsic values behind their choices.

Transitioning from Mass Consumption to Personal Selection

Historically, consumer decisions were influenced primarily by convenience and cost, but a shift has occurred. Now, consumers are more engaged in what they buy, focusing on the stories of the artisans and the philosophies of the brands they support. AUTHENTICA embodies this transition, offering a market that values artisanal quality and the craft behind each item.

Addressing Environmental and Ethical Awareness

With climate change and resource depletion at the forefront of societal issues, individuals are increasingly recognizing their responsibility in making sustainable choices. AUTHENTICA not only showcases luxury items but encourages a deeper questioning of their worth, instilling a sense of duty toward ethical consumption.

Returning to Personal Abundance

As the era of economic growth wanes, many people are introspecting on what brings true happiness. AUTHENTICA challenges participants to think about what they choose and how they experience products, knowing it contributes significantly to their identity. A highlight of the festival is the array of items designed to enrich lives, from artisanal candles to exquisite jewelry, crafted by dedicated hands.


Previous Event Display
The AUTHENTICA market goes beyond being a traditional shopping experience; it’s about facing one’s values. It's a transformative encounter where attendees can engage meaningfully with the products and the creators behind them.

The Venue: MEGURO MARC

Opened in 2023, MEGURO MARC is a unique urban development that nurtures a blend of nature, culture, and the arts, providing a harmonious space for living and work. The setting enhances the experience of the market, symbolizing the convergence of tastes and creativity.

Melding Taste and Experience

At AUTHENTICA, visitors can immerse themselves in the production processes and cultural narratives behind selected items. Workshops allow attendees to refine their senses, deepening their appreciation for the stories that accompany each artisanal creation. Here, attendees unlock new ways of enjoying refined products, from tasting to hands-on experiences.

Curatorial Encounters

The AUTHENTICA market stands out for its curated approach where items and workshops are selected by experienced curators. This means that the interactions go beyond mere transactions, offering ‘conversations with carefully curated products’ that hone personal sensibilities. Participants gain insight and connect authentically with the items they choose.


Previous Event Display

Embracing Meaningful Consumption

In today’s world, the way we consume is evolving to reflect our individual values. AUTHENTICA isn’t just a marketplace; it's a space encouraging personal reflection and the pursuit of choices that enrich lives. By understanding the significance of 'choosing' and exploring the values behind each item and each choice, participants can craft a lifestyle that resonates with their desires for authenticity.

Conversations with Artisans

At AUTHENTICA, attendees can explore why a particular item suits their personal tastes through interactions with artisans. Unlike mass production, participants experience the philosophy of craftspeople, leading to satisfaction in their choices.

Expanding Personal Values

The event offers experiences that refine personal taste through meaningful encounters with both products and processes. Participants are not merely buyers but active contributors to the art of living tastefully.

Internationally recognized brands, artisans, and local designers will showcase their work in a vibrant setting, promising unique finds that elevate personal abundance.

Event Details:
Date: May 17-18, 2025
Time: 11:00 AM - 4:00 PM
Entry Fee: Free
Location: MEGURO MARC, 3-3-2 Nishigotanda, Shinagawa, Tokyo
Access: 6 minutes walk from Nudo-mai Station, 7 minutes from Meguro Station

Join us at AUTHENTICA and discover a space to uncover your own version of abundance. We hope to see you there with friends!

Follow us on Instagram: @authentica_market
Project by Embedded Blue:
For more information on our projects combining art and society, visit our official website.