#Japan #Tokyo #Promotional Tools #SPICE WebAR #AR Solution

Unveiling SPICE WebAR: A New Era in BtoB AR Solutions

On March 31, 2026, Spice Co., Ltd., led by CEO Ryohei Okada, introduced an innovative AR solution designed specifically for BtoB applications, known as SPICE WebAR. This cutting-edge solution operates seamlessly through standard smartphone web browsers and camera functionalities, eliminating the need for any dedicated application. With SPICE WebAR, promotional tools and merchandise are now enriched with unique digital experiences that captivate users.

What is SPICE WebAR?

SPICE WebAR allows users to enjoy augmented reality experiences simply by pointing their smartphones at printed images on existing promotional items. This interactivity brings 3D characters to life and plays exclusive videos, offering a delightful surprise that blends the physical and digital realms. From acrylic stands and posters to T-shirts and postcards, the possibilities are vast. As long as there are printable materials, businesses across various sectors can leverage this AR technology for their promotional activities.

Whether a company aims to add a new dimension to promotional tools or enhance the appeal of character IPs, SPICE WebAR offers a versatile platform for all.

Three Key Advantages of SPICE WebAR

1. Easy Implementation with No App Required

One of the standout features of SPICE WebAR is its low entry barrier. Users can commence their AR experience by simply scanning a QR code, making the process incredibly straightforward. This ease of access considerably reduces the likelihood of user drop-off, allowing anyone with a smartphone or tablet equipped with a camera to engage without limitations.

2. Cost-Effective Promotions

SPICE WebAR significantly lowers production costs compared to traditional AR app development. Businesses can achieve groundbreaking and engaging promotional campaigns without breaking the bank. For those companies already possessing 3D character data or motion assets, the integration becomes even more budget-friendly. Additionally, with a dedicated server, companies can sustain their promotional efforts indefinitely with no time constraints.

3. Comprehensive Production from SPICE

With nearly 40 years of experience in the advertising industry, SPICE provides a comprehensive service that goes beyond just AR. The company is equipped to handle everything from character design and 3D model creation to motion capture and the manufacturing of merchandise. This one-stop solution ensures that businesses receive holistic support for their promotional needs.

Upcoming Showcase at the 73rd International Premium Incentive Show Spring 2026

SPICE WebAR will be on display at the 73rd International Premium Incentive Show from April 8 to April 10, 2026. Attendees will have the opportunity to experience a live demonstration of SPICE WebAR.

By simply scanning the QR code with their smartphones, visitors can interact with AR content featuring Karudamon, the company's original character. The booth will also feature demo products incorporating the AR technology, such as acrylic stands and tumblers.

SPICE's system development staff will be present to answer any inquiries regarding IP utilization and implementation, providing attendees with a chance to explore the potential of this innovative technology.

Company Overview

• - Company Name: Spice Co., Ltd.
• - CEO: Ryohei Okada
• - Founded: 1984
• - Capital: 510 million yen
• - Employee Count: 242
• - Address: Daiwa Akasaka Building, 2-14-5 Akasaka, Minato-ku, Tokyo, Japan
• - Business Areas: Graphic, Web, Video, and 3DCG production, XR content development, and motion capture system sales.

For more information, visit our corporate website: Spice Group and explore our Motion Capture Division and Research and Development Division.