#United States #Denver #Tractor Beverage #Haymaker #Sprouts Market

On November 21, 2025, Tractor Beverage Company unveiled its much-anticipated retail product, Haymaker, a USDA certified organic sparkling tonic at Sprouts Farmers Market nationwide starting in January 2026. This launch signifies a significant milestone for Tractor Beverage, a brand known for its commitment to crafting organic beverages that draw inspiration from farmers and the earth. Inspired by a traditional farmer's tonic that has its roots in apple cider vinegar, ginger, and citrus, Haymaker aims to not only quench thirst but also to maintain vitality for hardworking individuals. Tractor's modern take on this age-old drink introduces four refreshing flavors: Apricot Peach, Citrus Ginger, Dragon Berry, and Passion Mango. Each flavor boasts a tablespoon of apple cider vinegar while containing only five grams of sugar, aligning with consumer desires for healthier beverage options. "Our journey has always been about authenticity and values-driven practices," said Kevin Sherman, the CEO of Tractor Beverage Company. He emphasized that while retail expansion was not initially a priority, entering the market with Haymaker feels right due to its adherence to the company's organic ethos and commitment to quality ingredients that sustain local farmers. This philosophy is evident in their mission to grow not just as a brand but as a part of the greater organic food system. With Haymaker on the shelves of Sprouts, a leader in the natural and healthy food space, the brand is not just making waves in the beverage industry, but also aligning itself with a retailer that prioritizes health-conscious choices and values transparency. Kim Coffin, Chief Forager at Sprouts Farmers Market, highlighted the importance of introducing unique, quality products that resonate with customers seeking better-for-you options. Tractor Beverage's track record shows a remarkable growth trajectory in foodservice, where its organic beverages are now available at over 10,000 locations throughout the United States, including major restaurants like Chipotle and various hospitals and universities. This rapid ascent can be attributed to a growing consumer preference for organic, low-sugar options that not only satisfy thirst but also support ethical and sustainable farming practices. Through partnerships and community-focused initiatives, Tractor Beverage attends to its commitment to transparency in its operations. The company has introduced the Organic Impact Tracker, which allows consumers to see the tangible environmental benefits of choosing organic. Additionally, its Farmhand Foundation assists farmers transitioning to organic methods, underlining its dedication to supporting the agricultural community. Haymaker is not merely a beverage but an extension of Tractor's message of nurturing the earth and its people. As it takes its place on grocery shelves, it exemplifies a fusion of traditional values and contemporary tastes, all while promoting an accessible path to organic living. In an era where consumers are increasingly demanding more from the brands they support, Tractor Beverage's approach to merging flavor with substantial principles sets a new standard for excellence. For those looking to experience Haymaker, it will soon be available at Sprouts Farmers Market locations, continuing the legacy of honoring the dedicated farmers behind the products we love to consume. To learn more, visit drinktractor.com or check for your nearest Sprouts Farmers Market.