#Spain #Granada #Spencer Tunick #Cervezas Alhambra #Andalusian Art

Celebrating 100 Years of Cervezas Alhambra with Art

In a remarkable artistic endeavor, Cervezas Alhambra commemorated its 100th anniversary with the installation "Retrato Alhambra 1925" by the renowned American artist Spencer Tunick. This large-scale artistic presentation took place in an olive grove in Granada, Spain, and attracted nearly 800 volunteers who posed nude while covered in green body paint. This unique artistic expression serves to celebrate and pay tribute to the rich Andalusian roots and cultural heritage of Cervezas Alhambra.

A Unique Artistic Experience

Located in the breathtaking landscapes of Grenada, this installation marked a historic moment, being the first of its kind by Tunick in Andalusia. Starting at dawn, the setup utilized natural light and the sprawling olive grove to create a stunning visual composition. The participation of individuals from various backgrounds across Spain and Europe brought a sense of community and shared purpose to the event. These adventurous volunteers contributed to a living tapestry that symbolized both nature and the essence of Cervezas Alhambra, which has long been associated with quality and craftsmanship.

Spencer Tunick's Vision

Spencer Tunick is known for his striking installations that arrange nude figures in public spaces, often highlighting themes of humanity's relationship with nature. After the event, he expressed his longstanding desire to incorporate green body paint into his work—an idea he had been nurturing for over 15 years. According to Tunick, this choice was not arbitrary; green has historically been used by various artists to depict utopian landscapes, merging surrealism and fantasy. By presenting bodies adorned in green, Tunick aimed to foster a connection between the human form and the resilience of nature.

Furthermore, Emmanuel Pouey, the marketing director for Mahou San Miguel, remarked on the event’s importance, stating that it reflects Andalusian identity and the philosophy of "Sin Prisa" (without haste) which has guided Cervezas Alhambra for a century. This philosophy encourages the crafting of quality works that resonate deeply with local culture.

The Future of the Installation

The final imagery from this unprecedented art installation will be unveiled soon, furthering Cervezas Alhambra's commitment to supporting artists and enriching its cultural ties with the Andalusian region. The event not only celebrates the brewery's centenary but also symbolizes its ongoing dedication to the arts, community, and environmental awareness.

About Cervezas Alhambra

Founded in 1925 in Granada, Cervezas Alhambra has become synonymous with high-quality beer, produced using traditional brewing methods. The brand is proud of its heritage and continues to innovate while respecting its roots. Consumers enjoy a diverse range of beers, including Alhambra Reserva 1925, Alhambra Reserva Roja, and Alhambra Citra IPA, all renowned for their exceptional quality and unique tastes.

Looking Ahead

Cervezas Alhambra, which is part of Mahou San Miguel, remains at the forefront of Spain’s beer industry. With plans for future collaborations and artistic initiatives, the brewery aims to keep stimulating cultural dialogue and artistry in the heart of Andalusia. As it looks ahead, Alhambra is committed to sustaining its legacy of quality and cultural appreciation for another century and beyond.