Record-Breaking Short Drama Campaign Celebrates 20 Billion Views with Unique Tie-Up Offer

Gaiax and TV Tokyo’s Short Dramas Hit Major Milestone

The innovative venture between Gaiax Co., Ltd. and TV Tokyo has taken the social media world by storm, surpassing two billion total views for their short drama series. The partnership, which has gained overwhelming popularity, now marks another milestone by introducing a limited tie-up campaign for a select number of companies, showcasing how effective creative collaboration can be in addressing marketing challenges.

Overview of the Productions

“Koresugi” - A Reflection of Youth

The first short drama series, “Koresugi: This is Too Ordinary”, embodies the relatable moments of high school life, capturing the essence of youthful experiences through a natural storytelling approach. The series has gained significant traction on platforms like TikTok, amassing around 45 million followers in a mere six months. With over one billion combined views across its social media accounts, “Koresugi” has become a celebration of adolescence, striking the right chords of nostalgia and emotional engagement with viewers.

To keep the audience captivated, the relationships and growth of characters are explored deeply, evolving each day as new episodes are released. The account's TikTok, Instagram, and YouTube presence has become a hub for viewers looking for both entertainment and connection.

“Majiasu” - The Sweet Struggles of Adolescence

The second offering, “Majiasu”, dives into the life of a protagonist who faces challenges as they transition from middle school to a new private high school in the city. The series tells the story of a boy who, after not qualifying for his dream school, grapples with the pressures and expectations of a vibrant, fashionable environment unfamiliar to him.
Despite his limited romantic experiences, he is eager to embrace his high school journey, leading to bittersweet encounters that are both amusing and touching.

The impact on social media has been profound as “Majiasu” achieved over a billion views just ten months into its release, with total followers exceeding 400,000. The statistics speak volumes, showing the relevance and appeal of the show among young audiences:

- TikTok: 207,000 followers with an average of 400,000 views.
- Instagram: 179,000 followers averaging 500,000 views.
- YouTube: 50,200 subscribers with an average of 100,000 views.

Exclusive Tie-Up Campaign

To honor this monumental achievement, Gaiax’s subsidiary CREAVE is offering a unique marketing opportunity through a special tie-up campaign, allowing companies to expand their reach with these hit series. Companies that order a package consisting of three “Koresugi” tie-up episodes will receive a free “Majiasu” episode as part of the campaign.

This initiative is tailored for businesses looking to engage with the youth segment effectively while promoting their products and services in a compelling manner. The campaign is open to three selected companies that apply by August 31, 2026. Not only does this provide a value-driven marketing strategy, but it also creates a space for brands to resonate with a vibrant audience.

Application Process

Companies interested in participating can apply through the form linked here: CREAVE Application. The application process involves:
1. Submitting an application form.
2. Evaluation and notification of selected businesses.
3. Discussion on product/service details to suit the target audience effectively.
4. Start of collaborative content creation.
5. Delivery and posting of the tie-up content.

The unique synergy between Gaiax, TV Tokyo, and CREAVE sets a robust example for how targeted digital marketing can make waves in a rapidly evolving landscape. It invites businesses to explore fresh strategies with youth-focused content, ensuring they stay relevant and engaging. By harnessing the power of these beloved short dramas, companies can significantly enhance their visibility and engagement with younger audiences.

For further details on these campaigns and the effects of short drama marketing, businesses can download relevant plans from CREAVE’s official website: