#Japan #Shinjuku #Isetan Shinjuku #Madam Hiromi #British Selection

Experience British Delights at the Isetan Shinjuku Exhibition

The Cinagro British Selection by Madam Hiromi is set to showcase an array of exquisite British delicacies at the Isetan Shinjuku Exhibition, running from March 10 to 17, 2026. This highly anticipated event features a unique collection of artisanal products that highlight the rich culinary traditions of the United Kingdom, alongside a special focus on organic and health-conscious options.

Featured Delicacies

One of the stars of the event is the Isigny Sainte-Mère BIO butter shortbread. This luxurious treat incorporates renowned butter from Normandy, enriching each bite with a depth of flavor. Madam Hiromi, inspired by her long-lasting connection to England and her cherished family memories, has crafted these shortbreads using a traditional British recipe. Each piece promises a delightful experience, combining a rich buttery taste with a delicate texture that crumbles perfectly, making it an excellent option for afternoon tea or as a thoughtful gift.

In addition to the shortbread, the event will offer three new varieties of organic fruit spreads, all curated with the finest organic fruits and no added sugar, compliant with JAS standards. These spreads celebrate the authentic flavors of berries:

• - Organic Strawberry & Raspberry Spread: A delightful blend with the sweetness of strawberries and the tartness of raspberries, perfect for tea pairing.
• - Organic Blueberry Spread: Capturing the refreshing taste of blueberries without sugar, offering a wholesome indulgence.
• - Organic Blackberry Spread: Reflecting Madam Hiromi’s fond memories of family gatherings, this spread delivers a rich, tangy experience that's sure to impress.

Moreover, you can look forward to the introduction of new flavors from Tea Bird Tea. The collection now includes Organic Chocolate Orange and Organic Chocolate Biscuit, both crafted to complement your tea time with rich aromas without overpowering sweetness, making them a perfect adult treat.

A Full Lineup of British Treats

Visitors will also be able to enjoy a diverse range of British goods:

• - Various types of scones made with organic butter, including Earl Grey orange and Parmesan with watercress.
• - Ann’s Lemon Cake, a refreshing British classic.
• - Flapjack varieties, including coconut & dried figs as well as chocolate & cacao nibs, are available for those who appreciate a homemade taste.
• - Additionally, exclusive souvenirs and products like acrylic keychains, jute bags, and organic cotton pouches will be for sale.

Event Highlights and Special Promotions

On the opening day of March 10, a special event linked to the International Women's Day Leadership Forum will unfold in Yokohama, featuring Madam Hiromi’s baked goods and tea selections available for attendees as a show of support for gender equality and diversity initiatives. To commemorate this, the first 100 customers of the day will receive a complimentary mini pack of Tea Bird Tea.

Social Media Engagement

During the exhibition, a follow campaign on Instagram will run from March 11 to 17, rewarding participants with a free package of Organic Lemongrass Ginger Tea.

For updates, follow their official Instagram account @cinagro_british_selection_bymh, where you can find various recipes and product news, ensuring you stay connected with the Cinagro British Selection and its enchanting offerings.

Mark your calendars for this delightful celebration of British culture and cuisine at Isetan Shinjuku. Don’t miss the chance to indulge in delightful treats that embody the essence of Britain, provided by Madam Hiromi and her curated selection of gourmet items. This is an exquisite experience blending tradition and modernity, aimed at those who cherish quality and authenticity in their culinary choices.