Don Francisco's Coffee Expands Its Coffee Range with New Blends
In a delightful move for coffee lovers, Don Francisco's Coffee®, the prestigious flagship brand of Gaviña Coffee Company, has launched two exciting new roasts:
Daybreak Blend and
Moonlight Roast. This initiative aims to capture the natural essence of California’s daily rhythms and enhance the brand’s offerings. Accompanying this launch is a fresh brand refresh that introduces an updated packaging design.
Vibrant Flavors Inspired by Nature
The new
Daybreak Blend is a medium-dark roast crafted with 100% premium Arabica beans. It presents a harmonious combination of vibrant aromas and bright, fruit-forward notes, making it a splendid choice for those who enjoy a lively coffee experience. This roast harmoniously embodies the freshness of morning, ideal for kickstarting the day with an uplifting cup.
In contrast, the
Moonlight Roast emerges as the boldest option in the lineup. This extra-dark roast offers an intense, smoky aroma coupled with a deep, full-bodied flavor profile. It is perfectly suited for those looking for a robust coffee experience that resonates with the tranquility of the night.
A Legacy of Quality and Innovation
Lisette Gaviña Lopez, a fourth-generation coffee roaster at Gaviña Coffee Company, commented on the essence of these new blends. She reflects on how coffee has historically been part of daily routines for many generations and highlights that such routines have evolved dramatically in modern times. With the introduction of Daybreak and Moonlight, Gaviña aims to provide options that cater to diverse preferences, whether one desires a bright, refreshing cup or a deep, rich brew.
Moreover, the brand refresh represents the most significant design update in years, maintaining Don Francisco's commitment to quality while modernizing its look. The redesigned packaging features a bold, diagonal layout and an elegant tile pattern that pays homage to the company's heritage. The introduction of a streamlined color-coding system will assist consumers in easily navigating through different roast levels and flavors.
Commitment to Sustainability and Accessibility
As part of the launch, both blends are made available in several formats, including ground coffee bags, whole beans, and single-serve pods compatible with Keurig® brewers. This variety ensures that the new flavors will fit seamlessly into different brewing preferences. Worry not about the environmental impact; Don Francisco’s Coffee has partnered with TerraCycle, allowing consumers to recycle their coffee packaging and pods for free through an easy process.
The
Daybreak Blend and
Moonlight Roast began their retail rollout this month, with expanded distribution expected throughout spring 2026. You can conveniently find these new roasts online at donfranciscos.com and Amazon, as well as at select grocery and retail locations.
In summary, Don Francisco’s Coffee continues to uphold its legacy of quality while embracing innovation that reflects the evolving coffee preferences of consumers. The brand’s dedication to sustainability and community-oriented practices ensures that every cup not only tastes good but also contributes positively to the environment and society.
About Don Francisco's Coffee
Founded in California, Don Francisco's Coffee has become synonymous with quality and rich heritage. Celebrated for its diverse array of coffee styles tailored for various brewing methods, it stands as a leader in the retail coffee market. Gaviña Coffee Company, established in 1967, proudly champions family-crafted coffee, connecting families through the shared love of coffee. To learn more, visit
Don Francisco's Coffee.