#United States #New York City #Campbell's Chunky #Pabst Blue Ribbon #Beer Soup

Innovative Collaboration: Campbell’s Chunky Teams Up with Pabst Blue Ribbon

In a delightful twist for food enthusiasts, Campbell's Chunky has announced an exciting collaboration with the iconic American beer brand, Pabst Blue Ribbon (PBR). This partnership brings two new soup varieties to shelves, combining the hearty flavors of Chunky soups with the smooth, malty essence of Pabst Blue Ribbon beer. Fans can look forward to these innovative soups just in time for the cozy soup season, which begins this fall.

New Products Worth Tasting

The collaboration introduces two distinct brews that promise to elevate the classic soup experience:

1. Campbell's Chunky x Pabst Blue Ribbon Beer Cheese with Potatoes & Chorizo Soup - This savory delight features a rich blend of creamy cheese with chorizo sausage and hearty potatoes, all infused with the rich flavor of Pabst Blue Ribbon beer. Whether enjoyed in a bread bowl, served with a soft pretzel, or topped with extra cheese, this soup offers a unique and comforting flavor.

2. Campbell's Chunky x Pabst Blue Ribbon Beef, Bacon & Beer Chili with Beans - As the colder months approach, this chili is perfect for warming up. Its combination of seasoned beef, smoky bacon, and hearty beans, all complemented by the distinct flavor of PBR, makes it versatile. Enjoy it straight from the can, on a hot dog, or drizzled over nachos for an easy gourmet touch.

Ryan Pawling, Senior Brand Manager at Campbell's Chunky, describes the partnership as “the ultimate flavor collaboration,” highlighting how consumers have a craving for bold, unexpected taste experiences. Integrating the iconic taste of PBR with Chunky’s beloved recipes is a move intended to offer something truly unique to soup lovers.

Dive Bar Takeover and Launch Celebration

To kick off this flavorful collaboration, Campbell's and Pabst Blue Ribbon have planned a dive bar takeover at Ray's Bar in New York City on August 21. This event will allow attendees to be among the first to sample the new soup offerings, paired perfectly with an ice-cold PBR. Participants can also look forward to exclusive collaboration merchandise and an opportunity to get a fun caricature drawn by onsite artists, enhancing the engaging atmosphere of the launch.

Rachel Keeton, Senior Brand Director at Pabst, expressed excitement about the partnership, stating, “We always like to do things a little differently at Pabst, so when the opportunity came to work with an iconic brand like Chunky, we knew this was a no brainer.” This sentiment encapsulates the fusion of flavor, fun, and the spirited collaboration that both brands aim to deliver.

Road to Flavor: Food Truck Sampling Tour

In conjunction with the product launch, Campbell's Chunky and Pabst Blue Ribbon will embark on a food truck sampling tour across Walmart stores nationwide starting September 3. This month-long tour aims to bring the unique flavors right to the fans, providing them with the ultimate indulgent experience that combines the two beloved brands in one package.

Where to Find This Collaboration

The new soups are set to exclusively hit the shelves of Walmart, making it accessible for fans eager to try out this innovative offering. For more information about Campbell’s Chunky soups, visit www.campbells.com/chunky and follow @CampbellsChunky on Instagram. For Pabst Blue Ribbon fans, additional details can be found at pabstblueribbon.com and on Instagram @PabstBlueRibbon.

A Legacy of Quality and Community

Established in Camden, New Jersey, Campbell’s has been a staple in American kitchens for over 155 years. Known for their commitment to providing delicious, affordable foods, the company stands out in the North American market.

Pabst Blue Ribbon, founded in 1844, has consistently engaged with its communities and nurtured individual passion for food and beverages. This collaboration reflects not only their dedication to quality and flavor but also a shared mission of empowering consumers to enjoy life to the fullest.

With iconic brands joining forces, fans can expect a flavorful fall full of bold tastes and comforting experiences.