#USA #New York #Bitcoin #Thesis* #Lolli

Thesis Expands Its Bitcoin Ecosystem with Lolli Acquisition

In a strategic maneuver aimed at bolstering Bitcoin's mainstream adoption, Thesis, the innovative venture studio renowned for its success with Bitcoin-centric projects like Fold, Mezo, and tBTC, has announced the acquisition of Lolli. This platform is widely recognized as one of the most accessible crypto rewards services available today. By bringing Lolli into its ecosystem, Thesis is not merely adding another asset to its portfolio but is seeking to revolutionize the way users engage with Bitcoin through enhanced experiences, faster payouts, and dynamic partnerships.

Leadership Transition
Matt Luongo, a co-founder of Fold and the CEO of Thesis, is taking the reins of Lolli as it enters this exciting new chapter. Under Luongo's guidance, Fold notably transitioned into the first publicly traded Bitcoin financial services company, making significant strides in establishing Bitcoin rewards for everyday purchases. This acquisition marks the application of Luongo’s vision and operational strategies to alter Lolli’s trajectory in the rapidly evolving crypto landscape.

Luongo expressed admiration for Lolli’s successful user onboarding strategies, highlighting their unique ability to engage users in a fun and accessible manner. He states, "At Thesis, we believe Bitcoin’s real growth is driven by everyday interactions—shopping, gaming, and spending—not just investment portfolios. Together, we're creating the easiest and most rewarding entry point for millions to join the Bitcoin economy."

Future Plans for Lolli
Under Luongo’s leadership, Lolli’s roadmap is set to undergo significant enhancements with direct user benefits in mind. Key initiatives include:

• - A Revamped Arcade Experience: Two of Lolli's most popular features, Daily Stack and Arcade, will be upgraded. Expect more games, exciting quests, and inflated daily rewards to foster user engagement.

• - Global Expansion Efforts: Lolli is not just limiting its ambitions to U.S. borders. Plans are underway to craft strategies for international expansion, thereby making Bitcoin accessible to a broader audience across various regions.

• - Collaborative Ventures with Fold: Lolli is already partnering with Fold to develop innovative earning opportunities, including an expanded marketplace for gift cards, which will incorporate more brands and options for users worldwide.

• - Immediate Payout System: Addressing the community's feedback, Lolli is preparing to launch a new payout system later this year, which will offer immediate reward disbursements and flexible options for redeeming earnings.

Strengthening the Ecosystem
This acquisition aims to dissolve the longstanding disconnect between earning Bitcoin and utilizing it effectively. With Lolli's rewards now interlinked with the capabilities of Fold and the extensive Thesis portfolio, users will benefit from a seamless transition between earning and spending Bitcoin. The upcoming introduction of a new "Lolli Market" promises additional opportunities to earn and redeem Bitcoin in everyday scenarios, thereby enhancing the cryptocurrency's usability.

Alex Adelman, the founder and former CEO of Lolli, expressed enthusiasm about this partnership, stating, "We are excited to join forces with Thesis to power the next phase of bitcoin adoption through rewards with Lolli. With Thesis' deep infrastructure expertise and a shared vision, we can significantly enhance our platform and accelerate global adoption."

Infrastructure Enhancements
To facilitate these ambitious advancements, Thesis plans to implement essential upgrades to Lolli's infrastructure, transitioning it to a more robust and scalable system suitable for future growth.

Since its establishment in 2018, Lolli has successfully rewarded over 600,000 users, disbursing more than $20 million in Bitcoin through everyday shopping and engaging activities. The acquisition by Thesis* solidifies a powerful alliance dedicated to expanding practical, accessible, and rewarding Bitcoin experiences on a global scale.

About Lolli

Founded in 2018, Lolli has become the first Bitcoin rewards application that enables users to earn Bitcoin and cash back while shopping at over 50,000 leading retailers and playing more than 1,000 mobile games. Their mission has always been to simplify the process of earning, owning, and sharing Bitcoin with as many individuals as possible.

About Thesis

Thesis has been dedicated to building on Bitcoin since 2014, actively working to empower individuals and communities through the development of industry-leading products, including Fold, Mezo, tBTC, and beyond. Thesis stands at the forefront of innovation, committed to a self-determined digital future.