Profits Expands Global Reach with Strategic Investment in HOMES Company from South Korea

Profits Partners with HOMES Company for Strategic Investment

Profits Co., Ltd., based in Chiyoda, Tokyo, has unveiled a strategic investment in HOMES Company, a comprehensive real estate firm based in Seoul, South Korea. This partnership aims to leverage the unique real estate expertise and technological capabilities of both companies to foster development in the Japanese and Korean markets, paving the way for new global business opportunities.

Profits and HOMES intend to harness their existing infrastructures and know-how to maximize synergies, thereby enhancing mutual benefits. Their collaborative efforts focus on delivering differentiated real estate services and high-value-added products while promoting ESG (Environmental, Social, and Governance) principles, all in pursuit of corporate growth and global business expansion.

Objectives of the Collaboration

1. Joint Development of Value-Add Programs: Utilizing mutual expertise, the two companies will co-create differentiated, high-value real estate products.
2. Expansion of Customer Targeting: This will involve broadening the market reach to overseas clients, specifically targeting those interested in renting real estate in Japan.
3. Creation of Investment Opportunities in Japan: Merging the two aforementioned goals to generate potential investment avenues within the Japanese market.
4. Expansion of Investment Areas including Global Opportunities: This includes creating inbound and outbound investment opportunities for both Japan and Korea, venturing into global markets through collaboration, and strengthening investment networks between Japan and Korea for better investor attraction.

As part of the Value-Add Program, Profits will collaborate with HOMES on the co-living business model alongside Profits' BLOCKS OFFICE, a shared office space initiative. They will focus on developing a combined model that marries co-living with shared office concepts. Additionally, for the ongoing project “MG Meguro Ekimae,” Profits, acting as asset manager, will enhance its engagement to attract foreign tenants interested in rental properties in Japan through HOMES' robust network.

In striving for corporate growth and expanding their global footprint, Profits seeks to uncover new investment opportunities while providing high-value spaces that address users' pain points in a borderless manner.

Perspective from HOMES CEO

Lee Tae-hyun, CEO of HOMES, expressed optimism on this strategic collaboration with Profits, stating that it aims to merge each company's real estate technologies and knowledge. The goal is to develop differentiated, high-value-added products and to push for the expansion of global business, including the Japanese market. As a result of this partnership, they hope to create new investment opportunities and provide innovative spaces tailored to meet customer needs.

About HOMES Company

Founded in 2015, HOMES focuses on co-living development and operations, alongside real estate brokerage services. Recently, the company raised the ICG fund to develop co-living properties valued at around 300 billion won. HOMES is at the forefront of innovating South Korea's real estate industry with initiatives such as:

- Asset evaluations and optimal property sourcing through big data solutions.
- Launching Korea's first co-living service tailored for singles, called “Homes Studio.”
- Expanding the corporate real estate brokerage network “Mr. Homes” to 100 branches.

CEO: Lee Tae-hyun
Website: HOMES.COMPANY

About Profits Co., Ltd.

Profits is dedicated to creating and managing unique investment opportunities across various assets, including offices, residential properties, and hotels, primarily in central Tokyo. The company provides advisory services to non-real estate entities and individuals, focusing on social branding and CRE through investment. Additionally, it has spearheaded Japan's first childcare-focused fund, emphasizing investments that adhere to ESG principles and Value-add through a social lens. With a total AUM of approximately 108 billion yen as of March 2025, Profits caters to major institutional investors and corporate clients.

CEO: Shinichiro Tanaka
Headquarters: Marunouchi, Chiyoda, Tokyo, 9th Floor, New Tokyo Building
Website: PROFITZ