Opt Launches CRAIS+: A Tailored AI Marketing Agent to Drive Business Growth

Opt, a leading company in advertising, headquartered in Tokyo, has recently commenced its unique service called CRAIS+ (Crais Plus) on September 25. This innovative service aims to revolutionize marketing strategies by utilizing individualized AI agents tailored to meet the specific needs of each company. The primary objective of this launch is to foster new value creation, instigate industrial transformation, and address social issues.

Background of the Launch

In recent years, the advancement of generative AI has gained significant traction across companies, with increasing expectations for its implementation in various operations. However, many traditional generative AI tools often fall short when it comes to adapting to unique business processes, leading to inadequate tangible results. This challenge is particularly evident in the marketing sector, where profound understanding of customers, strategic planning based on complex data, and quick creative improvements are required. Businesses are now realizing the necessity of a unique AI application tailored to their operations. Building on past successes with CRAIS for Text—an industry's first text generation and effectiveness prediction solution—Opt leveraged its extensive experience in promoting AI utilization and insights gained from supporting over 1,500 companies in their marketing endeavors to confirm the need for deeply personalized AI agents. This realization prompted the launch of CRAIS+.

Overview of the CRAIS+ Service

CRAIS+ is designed specifically for marketing professionals and creators, offering a service to create tailored marketing AI agents. The service operates by securely training AI with individual companies' data, constructing a unique AI agent that encapsulates a company's brand identity, specific operational processes, and marketing expertise. The agent serves multiple purposes, from acting as an assistant in daily tasks to brainstorming new ideas and executing in-depth research, strategy formulation, and content creation.

Expected Benefits of CRAIS+

1. Enhanced Operational Efficiency: Automating routine tasks such as reporting, data analysis, and preliminary draft creation for advertisements.
2. Improved Campaign Effectiveness: Using vast historical performance data to identify successful patterns and enhance campaign precision.
3. Idea Expansion: Engaging in dialogues with the AI to discover new creative insights and strategies that may not emerge from human thought alone.

Features of CRAIS+

1. Rich Marketing Expertise: Drawing on vast knowledge accrued from assisting over 1,500 companies, CRAIS+ combines practical, effective strategies, avoiding abstract theories.
2. Collaborative Implementation and Rapid Development: Consultants who thoroughly understand the business structure and industry of implementing companies will guide the development of tools that fit seamlessly with real operations, ensuring quick implementations and continuous enhancements.
3. Unique UI/UX for High Usability: The service aims to provide an intuitive interface accessible to marketing personnel, encouraging widespread organizational use even among those unfamiliar with AI technology.

Case Studies of Introduction Effects

Several companies have already started enjoying the benefits of CRAIS+, including major players in recruitment platforms, crowdfunding services, and real estate sectors. These organizations have reported significant improvements in efficiency and creative output thanks to tailored AI integration.

Future Prospects

Looking ahead, Opt aims to continuously enhance various functionalities for marketing professionals and creators to collaborate and co-create with AI. The ambition is to develop even higher-level features, enabling the constructed AI agents to autonomously take action toward improving advertising effectiveness, ultimately positioning itself as an indispensable partner in the marketing activities of businesses.

For those interested in learning more about the CRAIS+ service or how to integrate an AI agent into their marketing strategy, reach out to Opt's dedicated team for assistance.