Building Trust for Successful B2B Marketing: Insights from a Major Conference

In the ever-evolving world of B2B marketing, establishing trust has become a pivotal focus for businesses seeking sustainable growth. Recent shifts, including rising advertising costs and changes in customer behavior, highlight the need for innovative marketing solutions that go beyond traditional lead generation.

Kairos Marketing, a prominent company based in Shibuya, Tokyo, is leading the charge with its integrated MA + SFA tool, Kairos3. This dynamic tool not only aids in capturing and managing potential customers but also streamlines the sales process through data-driven decisions. As part of their commitment to advancing marketing practices, Kairos Marketing's COO, Noriyuki Shirai, recently participated in an online conference titled "The End of Lead Acquisition: A Comprehensive Guide to B2B Marketing Strategies—Shifting from CPA Supremacy to Trust-based Marketing that Drives Sales Orders." This innovative event, hosted by Majisemi Inc., aims to equip businesses with the insights needed to navigate the complexities of modern marketing.

The Motivation Behind the Conference

The conference was organized against the backdrop of escalating advertising expenses and the transformation of how customers research products and services. As the landscape becomes increasingly competitive, merely increasing the number of inquiries or document requests is no longer sufficient. The focus has shifted towards creating meaningful connections with customers and nurturing relationships of trust that ultimately lead to successful business deals.

During the conference, industry leaders shared their experiences and strategies on leveraging customer data obtained from various channels, such as advertising and webinars, to enhance sales activities. Kairos Marketing emphasized the importance of sharing crucial information across departments to accurately identify and engage potential clients, thus optimizing the path to negotiation and closing deals.

Speaker Highlights: Noriyuki Shirai

Noriyuki Shirai brought a wealth of experience to the conference, having transitioned from engineering roles in major domestic SIers and foreign manufacturers to co-founding Kairos Marketing in 2012. As the CTO and Product Manager, he was instrumental in designing Kairos3, which has now been adopted by over 2,000 companies. Currently, as COO, Shirai oversees sales, marketing, and customer success initiatives, while also serving as a speaker and facilitator for external events and user study sessions.

Conference Details

- Event Title: "The End of Lead Acquisition: A Comprehensive Guide to B2B Marketing Strategies—Shifting from CPA Supremacy to Trust-based Marketing that Drives Sales Orders"
- Date: August 26, 2026
- Time: 10:00 AM to 3:45 PM
- Format: Online
- Organizer: Majisemi Inc.
- Participation Fee: Free
- Registration Link: Majisemi Conference Registration

Discovering Kairos3

Kairos3 serves as a pivotal tool for businesses aiming to stay ahead in the competitive market. Its capabilities span from acquiring and managing leads to tracking sales negotiations and closing deals, thereby aggregating marketing and sales data. The tool’s user-friendly design allows teams without extensive expertise to harness the power of data for informed decision-making, ultimately driving revenue growth for companies.

Explore more about Kairos3 and how it can revolutionize your marketing and sales efforts at Kairos Marketing Website.

About Kairos Marketing

With the mission “Bringing Marketing Closer to You,” Kairos Marketing is dedicated to developing innovative solutions like Kairos3. Additionally, they operate the educational platform ‘Make Free,’ which provides resources on effective marketing and sales strategies. Supporting the advancement of Japan’s manufacturing sector, Kairos Marketing envisions a society where all businesses can effectively leverage marketing in their sales activities, regardless of industry or size.

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