#Japan #AI Solutions #Tokyo #Outdoor Advertising #Metareal OA

Introduction

On October 28, 2023, Rosetta Inc., a part of the Metareal Group, announced the launch of Metareal Outdoor Ad (Metareal OA), an innovative AI agent that will significantly change the dynamics of outdoor advertising. This new tool aims to analyze demand for outdoor advertising spaces and streamline the decision-making process for advertisers, using real-time data from various sources.

Features of Metareal OA

Metareal OA utilizes advanced algorithms to assess the appropriateness of outdoor advertising (OOH) placements based on real-time metrics. Here are some key features of the AI agent:

1. Real-time Analysis: The system evaluates corporate news, large-scale event information, and social media trends to deliver insights into current advertising opportunities.
2. Scoring System: It scores the suitability of advertising placements by factors such as area, duration, and surface size, providing an efficient means for advertisers to gauge their options.
3. Automated Forecasting: Metareal OA integrates historical data to automatically estimate potential reach and key performance indicators (KPIs), helping businesses make informed decisions quickly.
4. Quick Generation of Sales Materials: The AI can instantly create sales materials, including layout plans, quotes, and examples of creative works, streamlining the work of advertising sales teams.
5. Proactive Proposals: By detecting demand signals in advance, the AI facilitates a proactive sales approach, enabling teams to propose suitable advertising strategies before competition arises.

Background and Development

Traditionally, managing outdoor advertising inventory revolved around logistics and surface allocation, which often left advertisers at a disadvantage. Due to this model, discounts and missed opportunities were common, necessitating the development of tools that can quickly adapt to real-time advertising needs. As the market evolves, having such predictive capabilities becomes crucial.

Target Audience

Metareal OA is designed to serve a broad range of professionals involved in outdoor advertising. This includes:

• - Sales Representatives: Who need to utilize outdoor inventory efficiently.
• - Media Planners: Responsible for creating advertising plans tailored to client needs.
• - Advertising Agencies: That require optimal surface and timing solutions for client projects.
• - Event Promotion Teams: Looking to maximize the effectiveness of OOH advertising around events.
• - Marketing Departments: Aiming to optimize campaign strategies and decisions for better ROI.

Expanding AI Solutions

In addition to Metareal OA, Metareal Group is dedicated to enhancing its AI consulting offerings with a series of specialized AI solutions for various industries. The AI solutions aim to address specific challenges faced in the field, ensuring ease of implementation and rapid success. One notable program is the 'Shigoto Owaru AI' series, specifically tailored to provide support across different sectors, leveraging experience with over 6,000 companies.

Consulting Features

Metareal Group's consulting service focuses on delivering a unique AI experience by:

• - Specialization Over Generalization: Tailored AI systems for specific industry needs, based on extensive experience and industry insights.
• - AI Orchestration Technology: Integrating multiple large language models (LLMs) to meet diverse operational requirements efficiently.
• - Global Insights: Utilizing knowledge gained from international markets to inform AI development strategies.

The ultimate goal of these services is to ensure that businesses adopt AI technologies that are not only advanced but remain practical and indispensable in everyday operations.

Conclusion

The launch of Metareal OA represents a step into a new era for outdoor advertising, combining real-time analytics with proactive sales strategies. By offering specialized AI solutions, Metareal Group is positioned to transform how businesses engage with advertising, ensuring they stay ahead in a competitive market. For more information, visit the Metareal OA service page or contact via [email protected].

About Metareal Group

Metareal Group is committed to breaking down barriers of space, time, and language through innovative AI solutions, making it a top player in the translation market. For more information, visit Metareal's website.