Hotei x Photomatic
2026-06-29 09:47:17

Photomatic Collaborates with Legendary Guitarist Tomoyasu Hotei for 45th Anniversary Tour

A Magical Collaboration: Photomatic and Tomoyasu Hotei's 45th Anniversary Tour



In celebration of the legendary guitarist Tomoyasu Hotei's incredible 45-year career in the music industry, the self-photo brand Photomatic has announced an exciting collaboration. Managed by Photocreate Co., Ltd., a part of Kitamura Holdings Group based in Shinjuku, Tokyo, this special partnership will coincide with Hotei's nationwide tour titled 'HOTEI the LIVE 2026 45th Celebration GIGS "STAY WILD TOUR".'

This collaboration spans across 18 locations including major cities like Tokyo, Osaka, Nagoya, and Fukuoka, offering fans a unique chance to capture their moments with exclusive photo frames designed specifically for this occasion.

Exclusive Frames for the Fans



The collaboration presents eight different exclusive frames, all defined by Hotei's iconic presence in the Japanese rock scene. As he continues to evolve in his artistry, these frames reflect his legacy and dynamic style:

  • - Classic Booth (6 types): Six frames prominently feature the main visual artwork of the 45th anniversary tour, alongside designs incorporating Hotei's trademark 'Guitarism' pattern, providing fans with two-shot photo opportunities that capture their connection with the artist.

  • - Multi Booth (Shibuya Dogenzaka Exclusive - 2 types): For fans visiting the flagship Photomatic store in Shibuya, two additional frames focus on Hotei's iconic guitar silhouette, allowing fans to feel as if they are sharing the stage with him through their photos.

Specially Wrapped Flagship Store



To commemorate this collaboration, Photomatic's Shibuya Dogenzaka store will undergo a special wrapping, adorned with designs celebrating Hotei's 45th anniversary. Visitors are encouraged to experience this unique festive atmosphere while taking advantage of the exclusive frames for memorable photographs.

Event Duration: July 1, 2026 - July 28, 2026

  • - Number of Frames: 8 types available
  • - Photography Fees:
- Classic Booth: ¥1,000 (includes one printed photo + static/digital data)
- Multi Booth: ¥1,200 (exclusive to Shibuya Dogenzaka store)

Participating Stores



The Photomatic photo booths are available across a variety of locations, providing fans with ample opportunities to join in on this special milestone. Participating stores include:
  • - Photomatic Shibuya Dogenzaka
  • - Photomatic Shimokitazawa Reload
  • - Photomatic Shinjuku City Hall
  • - Photomatic Shinjuku Lumine Est
  • - Photomatic Daikanyama Forest Gate
  • - Photomatic Yurakucho Station
  • - Photomatic Haneda Airport 3rd Terminal
  • - Photomatic Green Springs Tachikawa
  • - Photomatic Yokohama Red Brick Warehouse
  • - Photomatic Kawasaki La Cittadella
  • - Photomatic Lalaport TOKYO-BAY
  • - Photomatic Saitama Super Arena
  • - Photomatic Nagoya Sakae Underground
  • - Photomatic Umeda Tsutaya Bookstore
  • - Photomatic Namba Walk
  • - Photomatic Abeno Harukas
  • - Photomatic Kobe Hatobacho
  • - Photomatic E・ZO FUKUOKA

About Photomatic



Photomatic, established in 2018, started when CEO Hong Sun-hyun proposed the idea of enabling individuals to take their own portrait photos instead of relying on a photographer. Photomatic's unique concept combines thoughtfully designed lighting and space, making it easy for anyone to capture perfect moments with just a press of a button.

Since its inception, Photomatic has gained popularity among Korean celebrities and has been embraced by numerous artists, including BTS. The brand officially entered the Japanese market in collaboration with Kitamura Holdings Group in 2024, ushering in a novel photography experience for audiences in Japan. For more information, visit Photomatic's official website or follow them on Instagram, TikTok, X, and LINE.

Photo Booth Rental Services



Photomatic offers rental services for corporate clients, utilizing their high-quality photography technology and branding for various events, including product launches and entertainment. For inquiries regarding photo booth rentals, feel free to contact them through their website.

For further information about Photocreate Co., Ltd., the managing entity behind Photomatic, visit Photocreate's website.


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Topics Entertainment & Media)

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