Saint Marc Cafe Launches Monthly Discount Day for Choco Croissants Across Japan
On April 30, 2026, Saint Marc Cafe, headquartered in Okayama, will launch a new initiative called "Saint Marc Cafe Day," which will take place on the 30th of each month. During this day, customers can enjoy a 30% discount on a set of nine iconic Choco Croissants, making it a delightful occasion to savor this famed treat. The concept of the event is designed to provide a little extra kindness as the month comes to an end, encouraging patrons to unwind with a special offer.
This promotion will not only enhance customer loyalty but also serve as an inviting opportunity for those who have yet to try Choco Croissants. Initially introduced in Shizuoka Prefecture in November 2025, the overwhelming positive feedback has prompted a nationwide expansion of this event. The discount will apply to the regular price of 2,250 yen (tax included), dropping it to just 1,570 yen (tax included) for the nine-piece set.
The premise behind dedicating the 30th to the Choco Croissant stems from the brand name "Saint Marc" which creatively aligns with the concept ("san" meaning 30 and "maru" implying round, culminating in 30 chocolate croissants). This unique day is the brand's way of expressing gratitude to loyal customers while also enticing newcomers.
Saint Marc Cafe seeks to evolve into "the closest café to daily life" and has set ambitious goals to expand its store count to 370 locations by 2029. In addition to the monthly discount event, the café will be rolling out new menu offerings designed to meet various needs throughout the day, including the new "Asa Maru Cafe" for breakfast and "Hiru Maru Cafe" for lunch.
Patrons are encouraged to make the most of this monthly opportunity, offering a splendid chance to enjoy Choco Croissants either on their own, as a sharing treat with friends and family, or as a thoughtful gift to others.
Please note that the pre-discount price may vary by location, and quantities are limited so once they are sold out, the offer will end. On the inaugural date of April 30, 2026, participating locations will exclude the aforementioned exceptions, so please plan accordingly.
Founded in 1999 in Chuo, Tokyo, Saint Marc Cafe quickly garnered fame for its top-selling item, the Choco Croissant. Other perennial favorites include the "Jaga Bata Danish" and "Butter Danish." All products, from pastries to sandwiches, are handmade in-store, establishing Saint Marc as Japan's leading bakery cafe. Utilizing a specially developed oven that delivers infrared heat, the cafe ensures that customers receive freshly baked goods every day. Saint Marc Cafe is committed to creating "the best moments" for its guests.
For any customer service inquiries, please visit our contact form at here.
All images in this press release are for illustrative purposes only.
Content may change without notice. Please keep this in mind when referencing any information.
*Some locations may not carry all products mentioned.
This promotion will not only enhance customer loyalty but also serve as an inviting opportunity for those who have yet to try Choco Croissants. Initially introduced in Shizuoka Prefecture in November 2025, the overwhelming positive feedback has prompted a nationwide expansion of this event. The discount will apply to the regular price of 2,250 yen (tax included), dropping it to just 1,570 yen (tax included) for the nine-piece set.
The premise behind dedicating the 30th to the Choco Croissant stems from the brand name "Saint Marc" which creatively aligns with the concept ("san" meaning 30 and "maru" implying round, culminating in 30 chocolate croissants). This unique day is the brand's way of expressing gratitude to loyal customers while also enticing newcomers.
Saint Marc Cafe seeks to evolve into "the closest café to daily life" and has set ambitious goals to expand its store count to 370 locations by 2029. In addition to the monthly discount event, the café will be rolling out new menu offerings designed to meet various needs throughout the day, including the new "Asa Maru Cafe" for breakfast and "Hiru Maru Cafe" for lunch.
Patrons are encouraged to make the most of this monthly opportunity, offering a splendid chance to enjoy Choco Croissants either on their own, as a sharing treat with friends and family, or as a thoughtful gift to others.
Details of Saint Marc Cafe Day
- - Schedule: Every 30th of each month
- - Participating Locations: All Saint Marc Cafe outlets nationwide, with a few exceptions such as Saint Marc Cafe & Bar at Universal CityWalk, Kansai International Airport outlet, and some newly opened stores.
- - Offering: Nine Choco Croissants for only 1,570 yen (tax included), down from the original price of 2,250 yen (tax included).
Please note that the pre-discount price may vary by location, and quantities are limited so once they are sold out, the offer will end. On the inaugural date of April 30, 2026, participating locations will exclude the aforementioned exceptions, so please plan accordingly.
About Saint Marc Cafe
Founded in 1999 in Chuo, Tokyo, Saint Marc Cafe quickly garnered fame for its top-selling item, the Choco Croissant. Other perennial favorites include the "Jaga Bata Danish" and "Butter Danish." All products, from pastries to sandwiches, are handmade in-store, establishing Saint Marc as Japan's leading bakery cafe. Utilizing a specially developed oven that delivers infrared heat, the cafe ensures that customers receive freshly baked goods every day. Saint Marc Cafe is committed to creating "the best moments" for its guests.
Company Profile
- - Name: Saint Marc Cafe Co., Ltd.
- - Location: 173-104 Hirata, Kita Ward, Okayama City, Okayama Prefecture
- - CEO: Noritaka Koyama
- - Established: March 1989
- - Website: Saint Marc Cafe
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Customer Inquiries
For any customer service inquiries, please visit our contact form at here.
All images in this press release are for illustrative purposes only.
Content may change without notice. Please keep this in mind when referencing any information.
*Some locations may not carry all products mentioned.
Topics Consumer Products & Retail）
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