Introducing THE MAGOKI Margherita Pizza Featuring Local Magokito Tomatoes in Saitama

PIZZA-LA Unveils Local Delight: THE MAGOKI Margherita Pizza

PIZZA-LA, a brand under Four Seeds Co., has forayed into sustainability with its latest offering, THE MAGOKI Margherita Pizza. This innovative dish highlights the Magokito tomatoes sourced from Tejima Farm in Okegawa, Saitama, exemplifying PIZZA-LA's commitment to local produce. The pizza is set to debut during the 29th Okegawa Benihana Festival on June 20th and 21st, 2026.

Inspiration Behind the Creation

The journey towards creating THE MAGOKI Margherita Pizza began when Takahiro Tejima, the representative of Tejima Farm, reached out to PIZZA-LA through an email to their customer advice department. Intrigued by Tejima’s passion for cultivating distinctive Magokito tomatoes, PIZZA-LA’s product development team visited the farm. Immersed in the farming practices and Tejima's vision, they found inspiration not only in the exceptional taste of the tomatoes but in the dedication displayed by local farmers. This sparked the initiative to craft a pizza that could showcase the delicious regional ingredients.

Unique Cultivation: Magokito Tomatoes

Tejima Farm employs a unique method of dry cultivation, where tomatoes are grown without irrigation after planting. This technique results in concentrated sweetness and rich flavors, giving the Magokito tomatoes their characteristic taste. Specifically, the Momotaro variety, which PIZZA-LA has used in various products, was selected for this pizza, ensuring a familiar yet extraordinary culinary experience.

Crafting THE MAGOKI Margherita Pizza

THE MAGOKI Margherita Pizza is designed to accentuate the exquisite flavor of Magokito tomatoes. PIZZA-LA has opted for a classic Margherita style to allow the fresh tomatoes to shine. In this gourmet creation, the juicy Magokito tomatoes are diced and generously layered on the pizza. A sprinkle of French Guérande salt further enhances the natural taste of these tomatoes.

To create a harmonious blend of flavors, the pizza is also topped with creamy buffalo mozzarella, premium extra virgin olive oil, and fresh basil. The result is a rich, mouthwatering pizza characterized by the lusciousness of the tomatoes, the smoothness of the mozzarella, and the refreshing aroma of basil—perfect for the season.

Presentation to the City Mayor

The completion of THE MAGOKI Margherita Pizza was celebrated with a special visit to the Okegawa City Hall, where PIZZA-LA representatives presented the pizza to the mayor, city officials, and members of the media. The gathering served not just as a tasting event but also as an announcement for its forthcoming availability at the 29th Okegawa Benihana Festival.

Festival Details and Future Plans

- Product Name: THE MAGOKI Margherita Pizza
- Price: 600 JPY (tax included) per slice
- Event Dates: June 20th & 21st, 2026, from 9:30 AM to 4:00 PM
- Location: Roadside Station Benihana no Sato Okegawa

(4324-1 Kawadaya, Okegawa City, Saitama Prefecture)

THE MAGOKI Margherita Pizza will launch at the festival, marking the beginning of its local availability. Following the festival, PIZZA-LA plans to introduce this specialty pizza at various events in and around Okegawa City, aligning with the peak season for Magokito tomatoes.

Commitment to Local Culture

With the motto, “Delivering deliciousness, fun, and excitement to everyone,” Four Seeds Co. operates PIZZA-LA as a primary entity in their food delivery and restaurant business. Since its establishment, PIZZA-LA has embraced the brand concept of “JAPAN STANDARD,” offering pizzas that appeal to everyday tastes across Japan. The PIZZA-LA Local Production Local Consumption Project aims to utilize local ingredients in a bid to thrive along with regional communities.

Moving Forward

The Local Production Local Consumption Project includes a dedicated website for ongoing updates. PIZZA-LA continues to work with local governments, organizations, and media to amplify regional resources, ensuring the community benefits from local specialities.

The PIZZA-LA Caravan, which has been on the road since 2015, extends PIZZA-LA's reach nationwide through community events and food truck ventures. With a fleet of 58 mobile kitchens, the caravan serves delectable pizza across the country, bringing the joy of PIZZA-LA to all corners of Japan.

To discover when the PIZZA-LA Caravan will be near you, visit their official schedule online.

Note: Images are for illustrative purposes.