Hisense Accelerates ESG Strategy with AI-Powered Sustainability Milestones

In a significant development in its environmental, social, and governance (ESG) strategy, Hisense, a global leader in consumer electronics and appliances, has announced notable progress on its sustainability journey. This advancement is part of Hisense's commitment to a comprehensive strategic upgrade as detailed in their 2024 ESG report. By focusing on "AI-powered technology," the brand aims to foster responsible innovation across manufacturing, social impact, and governance through a dual approach of "intelligence + green development."

Recently, Hisense's Hitachi factory in the Huangdao district was recognized by the World Economic Forum as a global pioneer in sustainability, attributed to its innovative variable refrigerant flow technology. Unique as a hybrid pioneer factory, this facility marks a critical step forward in applying AI and implementing the digital transformation needed to advance sustainable manufacturing practices.

Integrating ESG into Core Strategies

Hisense is embedding ESG into its six core strategies, aligning its growth trajectory with a long-term vision aimed at building a world-class enterprise and brand. The company has embraced ambitious targets for carbon emission reductions, aiming for peak carbon emissions by 2026 and net-zero emissions by 2050. Emphasizing sustainability as a key driver of competitiveness, Hisense is restructuring production processes, supply chains, and product offerings to ensure technological advancements foster shared value.

AI for Eco-friendly Manufacturing

To support its shift towards a carbon-neutral business model, Hisense is integrating AI into eco-friendly manufacturing practices. The release of its first white paper on carbon neutrality outlines specific roadmaps and action plans. Hisense is actively contributing to the establishment of over 130 green and low-carbon technical standards, and it has developed four carbon-neutral factories alongside 17 green factories domestically and six demonstration companies specializing in eco-design. Notably, 41 of its factories have earned ISO 14001 certification, underlining Hisense's commitment to sustainability and renewable energy.

A People-Centric Approach to Technology

Emphasizing the notion that technology should serve humanity, Hisense has long supported public welfare initiatives aimed at fostering education, inclusion, and community vitality. By leveraging AI-powered platforms, the company enhances the reach and transparency of these programs, ensuring resources are distributed effectively. Their efforts have garnered accolades such as the Ram Charan Management Practice Award and recognition as Forbes China's Best ESG Employer.

On a global scale, Hisense has partnered with the UEFA Foundation to enable hospitalized children across 22 countries to meet football stars. The company has also co-organized barrier-free championships to promote inclusion in sporting events, and it has initiated a football program in Indonesia supporting 60 school teams. All these initiatives are part of Hisense's commitment to innovating for a better quality of life for individuals worldwide.

Governance and Compliance Excellence

Strong governance underpins Hisense's ESG criteria advancements. In 2024, the company received the GB/T 35770-2022/ISO 37301 certification for its compliance management system, covering seven key areas such as governance, labor, environmental protection, anti-corruption, and commercial compliance.

Looking Ahead

As 2025 marks the first year of large-scale AI utilization as an enabling technology within its ecosystem, Hisense is accelerating the integration of AI across research, production, procurement, and services. By merging smart innovation with sustainable development, the brand aims to create scalable solutions for the global ESG agenda while providing thoughtful technology to millions of households across the globe.

About Hisense

Founded in 1969, Hisense is a prominent global brand in home appliances and consumer electronics, present in over 160 countries and specializing in high-quality multimedia products, household devices, and intelligent IT solutions. According to Omdia, the brand ranks first worldwide in the segment of televisions measuring 100 inches and more, and it is an official sponsor of the FIFA World Cup 2026™, actively engaging in global sports partnerships to connect with audiences worldwide.