Limited Edition 'Byakko Unfiltered' Sake from SAKE HUNDRED Launches This Summer

A Refreshing Summer Treat: 'Byakko Unfiltered' Sake

This summer, a special release of the flagship sake "Byakko" from the renowned Japanese sake brand, SAKE HUNDRED, will light up the season. Fully embracing the essence of summer, the limited edition 'Byakko Unfiltered' will be available via a lottery system. The application period begins on June 3rd and runs until July 21st, allowing fans of exquisite Japanese sake to secure this unique offering.

Founded by Clear Co., Ltd., with CEO Ryushi Ikoma at the helm, SAKE HUNDRED aims to ‘fill hearts and color lives’ worldwide. In their quest for quality, the brand encapsulates this mission within the flavors of 'Byakko', designed with the concept of ensuring it is flavorful for everyone. With exceptional brewing techniques, SAKE HUNDRED has mastered clarity, elegance, and a lingering aftertaste that makes this sake a standout.

This year's summer release is set to be a hot ticket item, following the overwhelming popularity of the spring seasonal sake, 'Byakko Shiboritate Namazake', which sold out promptly. The lottery for the summer variant highlights SAKE HUNDRED's unique approach; 'Byakko' is available exclusively through lottery sales. During the last spring lottery in 2025, over 40,000 applicants tried their luck, showcasing the immense demand for this premium sake.

Introducing 'Byakko Unfiltered':

The prize for successful lottery applicants this summer is 'Byakko Unfiltered'. What sets this version apart is its unique bottling process, where activated carbon filtration is intentionally skipped, allowing the sake’s natural qualities to shine through. By maintaining the balance of flavors without over-adjusting them, drinkers can enjoy the inherent floral notes and robust richness characteristic of authentic sake. This seasonal treat is a must-have for anyone wanting to savor the true flavors of Japan.

Moreover, the 'Byakko Comparison Set' will also include the traditional 'Byakko' that underwent standard filtering, allowing enthusiasts to experience the nuanced differences between the two. This includes the pristine clarity of the standard version as well as the unmasked flavors of the unfiltered one, packaged together for a delightful tasting experience.

Product Details:

- Name: Byakko | 百光
- Producer: Tatenokawa Brewery, Yamagata Prefecture
- Volume: 720ml
- Price: ¥38,500 (tax included, shipping extra)
- Lottery Application Period: June 3rd - July 21st
- Application page: SAKE HUNDRED Summer Sale

Embracing Tradition and Craftsmanship

SAKE HUNDRED is not just about selling sake; it is about creating an experience. Their goal is to provide unlikely value through their products, contributing to both the physical and emotional satisfaction of their customers. They are dedicated to fostering rich relationships among people, proving that sake can indeed be a bridge between cultures.
Byakko embodies this philosophy, promising to illuminate and enrich every moment with its radiant flavors.

Join the SAKE HUNDRED Community

To stay updated on the latest offerings or to gain access to exclusive limited products, consider becoming a member of the SAKE HUNDRED community. Registration is free and offers delightful perks.

- Join Now: SAKE HUNDRED Membership

About SAKE HUNDRED

Founded in February 2013, Clear Co., Ltd. is headquartered in Shibuya, Tokyo, and is dedicated to enriching people’s lives through sake. As a pioneer in the realm of premium Japanese spirits, they continue to push the boundaries of creativity and craftsmanship, ensuring that each bottle of SAKE HUNDRED is a treasure to behold.