#United States #Fort Lauderdale #Campaigns #Greater Fort Lauderdale #Visit Lauderdale

Visit Lauderdale Launches 'Never Lose Your Splash'

On January 1, 2026, Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, initiated a thrilling global branding effort entitled "Never Lose Your Splash." This innovative campaign is aimed at celebrating the dynamic spirit, carefree attitude, and the welcoming nature that encapsulates Greater Fort Lauderdale. It calls on both first-time visitors and returning explorers to rediscover what invigorates them and find those experiences in a locale where happiness, sunshine, and water enjoy a symbiotic relationship.

Campaign Overview

Grounded in the essence of Greater Fort Lauderdale's identity, which is profoundly influenced by its waterways, this campaign accentuates how its 24 miles of stunning beaches and 300 miles of interconnected inland waterways contribute to vibrant community ties, diverse cultures, and rich experiences. From lively neighborhoods to a mouthwatering culinary landscape, "Never Lose Your Splash" cherishes the lasting memories that resonate well after traveling takes its course.

According to Stacy Ritter, President and CEO of Visit Lauderdale, "Never Lose Your Splash" epitomizes the celebratory spirit that makes visitors feel immediately at home in Greater Fort Lauderdale. The area is one where individuals feel liberated to express themselves fully, connect through the area’s intricate waterways, and reawaken the joy of travel in unforeseen ways.

Immersive Storytelling and Visuals

The campaign takes advantage of evocative storytelling and captivating visuals that showcase authentic local experiences. Travelers are invited to picture themselves indulging in waterfront dining, leisurely drifting along the Intracoastal, and immersing in local art and culture. Spontaneity and joy are captured, painting the destination with a unique and unmistakable vibe that visitors crave.

"Never Lose Your Splash" made its debut to a national audience during CNN's New Year's Eve Live with Anderson Cooper and Andy Cohen. This high-profile introduction presented a refreshing look at the branding initiative during one of the most celebrated events of the year.

A Broader Creative Rollout

The strategic roll-out encompasses a mix of broadcast and digital videos, audio advertisements, print content, and social media initiatives. Large-scale out-of-home placements are strategically designed to spring the destination's lively vibe into high-visibility environments, creating an overall sensory experience that resonates with a diverse audience. Together, these creative elements aim to represent the dynamic movement and playful essence that characterize the Greater Fort Lauderdale area.

Following the campaign's launch, the buzz around Greater Fort Lauderdale continues to grow, bolstered by new hotel openings, increased air travel opportunities, and the recent expansion of the Broward County Convention Center. These developments further solidify Greater Fort Lauderdale's reputation as a premier destination for leisure and business meetings alike.

As the campaign encourages exploration and local interactions, it promises to re-energize and transform how travelers view and experience this vibrant destination. In the future, tourists can look forward to numerous delightful adventures, cultural engagements, and unforgettable moments as they immerse themselves in the spirit of this remarkable area. So whether it’s the beauty of the beaches, the allure of the waters, or the rich cultural offerings, there’s never been a better time to embrace your splash in Greater Fort Lauderdale!