#Japan #Minato #MASCODE #Eyeliner #Beauty Line

A New Beauty Release from MASCODE

The popular brand MASCODE, known for blending fashion with functionality, has expanded its beauty line with a new product: the Three Liquid Eyeliner. Launched by Sun Smile Co., Ltd., located in Minato, Tokyo, the eyeliner is set to hit the market starting October 2025, featuring a stunning limited-edition color, Prism Rose Brown, for the fall and winter seasons of 2026.

Product Highlights

Prism Rose Brown is a rich, deep shade of rose-brown, artfully combined with three different types of delicate pearlescent glitters. This unique mix is designed to create a striking, radiant look while easily blending in, making your eyes unforgettable.

The product will be available for pre-sale on August 10 via the official TikTok Shop and followed by advance reservations on August 19 at Sun Smile's official online store and other major e-commerce platforms. General release is scheduled for September 15, ensuring beauty enthusiasts get their hands on this highly anticipated addition just in time for the autumn season.

A Closer Look at the Eyeliner

The Three Liquid Eyeliner is crafted to impart brilliance and shine to mature eyes. With meticulous attention to subtlety, this liquid eyeliner allows for smooth application from the inner corners to the outer edges, ensuring a flawless and defined line. The unique aluminum bottle’s weight is balanced perfectly for a comfortable grip, and its square-shaped tip ensures precise application without any wobble.

Key Features:

• - Stunning Prism Rose Brown Color: Elements of pink, gold, and silver glitter complement this limited edition shade, enhancing any makeup look with elegance and charm.
• - Precision Tip Design: The original 0.1mm ultra-fine brush tip makes it easy to draw the desired lines, providing excellent control.
• - Long-Lasting Formula: Designed to resist water, sweat, and oil, the eyeliner guarantees that your eyes look their best all day long. Plus, it contains four beneficial beauty ingredients, is dye-free, and is easy to remove with ordinary facial cleansers.

How to Purchase

• - Pre-Sale: August 10 via Official TikTok Shop
• - Advance Reservations: August 19, including:

- Sun Smile’s Official Online Store
- Rakuten and Yahoo Shopping Stores

• - Early Release: August 28 at select LOFT, PLAZA, and @cosme stores, as well as through the official online store.
• - Wide Release: September 15 across various retail outlets.

About MASCODE

MASCODE is a distinctive brand that harmoniously merges fashion with function. Positioned as a “dress code brand” for beauty seekers, it empowers individuals to express their ideal beauty in line with their mood, chosen attire, and the context of the moment. The brand's mission is to create optimal beauty solutions that transcend gender, trends, and personal values, celebrating the beauty of each individual. With a commitment to aesthetics, MASCODE is more than just a cosmetics line; it's a celebration of individual beauty.

By combining functionalities with styles that resonate with the contemporary spirit, MASCODE aims to redefine makeup normativity and empower consumers to express themselves uniquely. Join the beauty revolution with MASCODE’s latest offering!