#Oikura #Market Enterprise #Kawachinagano

Collaboration for a Sustainable Future

As the year-end approaches, the demand for disposing of unwanted items rises significantly. In response, Kawachinagano City in Osaka Prefecture has initiated a partnership with Market Enterprise Inc., to address local challenges through the reuse business. Starting December 16, 2025, this alliance aims to create a recycling system using the Oikura platform that promotes reusing items instead of discarding them, thereby facilitating waste reduction in Kawachinagano City and contributing to the establishment of a circular economy.

Background and Development

Kawachinagano City has undertaken various initiatives aimed at achieving the Sustainable Development Goals (SDGs), including collection programs for dishes, children's clothing, and free distribution events. However, the city has faced challenges, such as increasing waste disposal costs and the prevalence of reusable items being disposed of as garbage. Recognizing these issues, the city sought new measures to raise awareness and promote reuse activities among its citizens.

On the other side, Market Enterprise has focused on the reuse business and operates a network-based model. With a vision to become an