#Japan #Tokyo #BI form 2WAY Hair Iron #Biidea #BigCamera

BI Form 2WAY Hair Iron: A Game Changer for Your Hair Styling Needs

Bic Camera Inc., headquartered in Toshima, Tokyo, has launched an innovative hair styling tool, the BI Form 2WAY Hair Iron. This product is designed to switch effortlessly between straight and curly hairstyles, making it ideal for those seeking versatility in their hair care routine. Scheduled for release in early August, it will be available at all Bic Camera Group stores and online.

A Dual-Head Design for Fresh Styles

The BI Form 2WAY Hair Iron stands out with its dual-head capability. It features a thin STRAIGHT HEAD for straightening and a uniquely shaped CURL HEAD for curling. This design allows users to change their hairstyle according to their mood or daily plans, giving them the freedom to express themselves through their hair.

Quick to Heat and Safe to Use

With temperature settings ranging from 100°C to 180°C, the iron heats up swiftly to the desired temperature in about one minute, allowing for quick styling sessions. Additionally, it ensures safety with an auto power-off feature that activates after 30 minutes of inactivity, providing peace of mind for users.

Product Features and Functionalities

• - Two-In-One Head Structure: The straightening and curling heads cater to diverse styling needs. The straight head's design allows for easy access to the roots, while the curl head secures the hair for natural-looking curls with ease.
• - Variable Temperature Settings: Users can select their desired temperature with a simple dial. The range of 100°C to 180°C allows for customization based on individual hair type and styling preferences. The integrated lamp indicates when the device is ready for use, ensuring a seamless experience.
• - User-Friendly Design: To make daily use more convenient, the hair iron features a lock that keeps it securely closed when not in use.

The Inspiration Behind the BI Form 2WAY

The development of the BI Form 2WAY Hair Iron emerged from the understanding that sometimes you want sleek, straight locks, and other times, playful curls. The product aims to provide a reliable solution for various styling needs, blending practicality with style to enhance the everyday beauty routine.

Product Specifications

• - Name: BI Form 2WAY Hair Iron
• - Price: ¥3,980 (including tax)
• - Dimensions: Approximately 33mm wide x 260mm high x 35mm deep
• - Weight: Approximately 235g
• - Plate Dimensions: Approximately 20mm wide x 80mm high
• - Power Supply: AC100–240V, 50/60Hz
• - Power Consumption: Approximately 35W
• - Maximum Temperature: 180°C
• - Heating Time: About 1 minute
• - Auto Power Off: About 30 minutes

About Bic Idea

Bic Idea operates under the larger umbrella of Bic Camera Group, focusing on integrating deep customer understanding and sales expertise to design original products that reflect consumer desires. With the motto “Better than Good”, the brand strives to create products that offer both satisfaction and novelty in a market increasingly driven by consumer habits.

For more information about the BI Form 2WAY Hair Iron, visit Bic Camera's website.

Company Overview

• - Company Name: Bic Camera Inc.
• - Headquarters: 3-23-23 Takada, Toshima, Tokyo, Japan
• - Founded: May 1978
• - CEO: Toru Akiho
• - Business Scope: Selling a variety of products including cameras, audio equipment, PCs, home appliances, and more.
• - Website: Bic Camera