The Ad Council Introduces 22 New Members to Its Esteemed Board of Directors

The Ad Council Welcomes New Board Members

On April 21, 2026, the Ad Council held its biannual Board meeting in New York, highlighting a pivotal moment in its organizational journey. With the objective of enhancing its influence in driving social change, the nonprofit has officially elected 22 members to its Board of Directors. Chaired by Rita Ferro, President of Global Advertising at The Walt Disney Company, this Board is composed of leading minds from various sectors including business, marketing, media, and technology.

The Ad Council, long recognized for its impactful communications programs that inspire action and promote social change, continues to broaden its horizons. This recent election marks the induction of 15 new directors, whereas five members return to contribute their accumulated experiences back to the organization.

Among the newly elected members are notable figures such as Jay Askinasi, the Chief Revenue Officer at Paramount, and Sam Bakhshandehpour, President of Merchants at Bilt. Other additions include advertising and marketing executives like Adam Bauer from Discord, Chad Broude from Highdive, and Michelle Mesenburg from Target. Their diverse backgrounds and expertise will undoubtedly lend fresh perspectives to the Ad Council’s initiatives.

Continuing to serve in their leadership roles are returning members such as Jacki Kelley, Chief Client Officer at Omnicom, and Tyler Turnbull, CEO of McCann. Their experience and established networks will play a critical role in helping to guide the new members and the organization forward, establishing a strong foundation for collaboration.

Lisa Sherman, the President and CEO of the Ad Council, expressed enthusiasm about the new board members, stating, "We’re thrilled to welcome our recently inducted board members to the Ad Council. Their leadership, expertise, and passion for purpose-driven work will help strengthen our mission to move society forward together.” This statement reflects the ongoing commitment the Ad Council holds towards uniting talented individuals with the shared goal of making a significant societal impact.

In addition to the newly appointed board, the Ad Council has also expanded its Leadership Council with the addition of Jessica Henrichs, CEO of DonerColle Partners, and Cory Treffiletti, Chief Marketing and Digital Officer at Rembrand. This council is composed of professionals who drive innovation within their respective fields, encouraging collaborative activation of key campaigns and initiatives.

Since its establishment, the Ad Council has been at the forefront of addressing vital issues affecting American society. The organization is recognized for its innovative campaigns, including programs focusing on firearm injury prevention and mental health awareness. The diversification of its board and leadership bodies is seen as a strategic move to equip the Ad Council with the necessary resources and insights needed to tackle existing and emerging societal issues.

For over 80 years, the Ad Council has harnessed the power of creative storytelling, making a powerful narrative that educates, unites, and inspires change. It encompasses some of America’s most iconic social impact campaigns, including Smokey Bear and the campaigns around drunk driving awareness. The organization’s continual embrace of new leaders is indicative of its adaptive strategy to engage with contemporary challenges that require innovative solutions.

To stay informed about the ongoing work of the Ad Council and to get involved, visit their website at AdCouncil.org, or join their communities on various social media platforms including Facebook, Instagram, and LinkedIn. Additionally, campaign creatives can be viewed on YouTube, allowing a broader audience to connect with their impactful messages and campaigns.

In the rapidly evolving landscape of social issues, the Ad Council is poised to make an even greater impact with its newly strengthened leadership team marking a new chapter in its long-standing heritage of excellence in social advocacy and change.