#Japan #Osaka #Salesforce #Synergy Marketing #Gettii Plus

Introduction

In a remarkable collaboration, Synergy Marketing, led by President Hiroshi Okudaira, has partnered with Link Station to enhance operational efficiency in the entertainment sector. This initiative utilizes a Salesforce-native marketing platform, Gettii Plus, to tackle the pressing issue of utilizing vast data resources for driving ticket sales and fan engagement.

Background: Challenges Faced by Entertainment Providers

With nearly 400 national entertainment producers relying on their services, Link Station faced a significant hurdle. Many of their clients operate with small teams of 20 to 30 members where dedicated marketing staff are often missing. This scenario results in limited operational resources, leading many clients to resort to traditional and less effective mass direct messaging rather than leveraging advanced marketing automation (MA) tools or customer relationship management (CRM) systems effectively.

Our Proposed Solution

To address these challenges, Link Station adopted Synergy!LEAD as the marketing foundation for Gettii Plus. Their goal was to provide a comprehensive solution that connects analytics to actionable strategies all on one platform. By utilizing Salesforce, this collaboration allows for seamless data handling, making it easier for clients to track customer interactions without needing specialized expertise.

Key Improvements Achieved

1. Unified Tracking and User Experience: The integration of Gettii Plus with Synergy!LEAD enables data to flow directly within Salesforce. This direct relationship between sales data and marketing efforts allows clients to understand which emails successfully drove ticket purchases without the usual complexity of data management. This accessibility empowers on-ground staff to gauge the effectiveness of their marketing campaigns intuitively.

2. Cost-Effective Communication Strategies: By adopting a flexible charging system, Link Station supports high-volume, frequency-based marketing typical of B2C businesses, allowing for timely interactions without budget constraints. This flexibility ensures that fan engagement is optimally timed, such as sending encouragement emails before performances or appreciation messages post-event.

3. Operational Models Suitable for Smaller Teams: The development of these operational models enables organizations without dedicated marketing teams to engage meaningfully in marketing activities without it feeling like an overwhelming task. Link Station has successfully extended their service offerings beyond mere tools, providing a portfolio that includes analysis and operational support.

Conclusion: Looking Ahead

As a result of these initiatives, Link Station can now provide its clients a comprehensive one-stop solution for all their marketing needs, from data analytics to execution strategies, all while ensuring that they can harness this data-driven approach without needing an in-house marketing expert. The next step for Synergy Marketing and Link Station is to apply this successful model to other industries, such as retail, fostering success for a broader range of clients in their respective fields.

For further details on this case study, you can visit Synergy Marketing's Showcase.

About Link Station

Link Station, centered around the Gettii ticketing platform, leads digital transformation (DX) initiatives in the entertainment sector, offering valuable analysis and marketing support to a vast array of clients.

Learn More About Synergy!LEAD

Synergy!LEAD is a user-friendly marketing and operational efficiency application that can be managed via Salesforce. It offers essential functions for marketing operations, designed to enhance the user experience and provide ongoing support for successful implementation and operations, ensuring businesses achieve their marketing goals effortlessly.