#Japan #Kumamoto #Japanese Fashion #Factelier #NEWEVER

Introducing the NEWEVER Water-Resistant Chinos

Embrace Style and Functionality

Rainy days, spilled drinks, or muddy puddles need not be a concern anymore, thanks to Factelier, a Japan-based fashion brand committed to blending style with sustainability. The brand has unveiled its latest product, NEWEVER Water-Resistant Chinos, featuring an innovative repellent technology that does not use any fluorinated compounds. This advancement allows you to embrace your fashion sense without sacrificing environmental responsibility.

Revolutionizing Stain Resistance

The NEWEVER chinos, available for ¥17,600 (including tax), come in a range of colors including White, Light Gray, and Navy. The chinos are crafted with 95% cotton and 5% polyurethane, providing not only a delightful texture but also remarkable water and stain resistance. This technology has gone through five years of meticulous research and development, resulting in a collaboration between Factelier and the Kurashiki-based processing factory, Kouritsu.


The video captures how effortlessly the fabric repels various liquids like water, ketchup, and coffee, ensuring that your clothes remain spotless, even on the messiest of days.

Eco-friendly Innovation

In a world where PFAS (per- and polyfluoroalkyl substances) have come under scrutiny due to their environmental impact, Factelier has achieved the remarkable feat of producing a water-resistant fabric without them. The team set a high objective: to create a water-repellent solution that rivals fluorinated agents without causing harm to the planet. Their years of hard work culminated in the creation of the NEWEVER technology, which is not only functional but also sustainable.

Superior Quality from Established Experts

The sewing process is managed by Sugako School Uniforms, a 170-year-old company renowned for its durable craftsmanship. The chinos are designed with the same attention to detail that they apply to school uniforms, which are made to withstand the rigors of daily student life. Each garment goes through strict quality control, ensuring that even the most hidden parts are beautifully crafted and robust, giving you a reliable clothing option today and years to come.

Comfort Meets Style

The NEWEVER chinos feature a tailored silhouette that flatters your figure, offering enough room in the waist and hip areas while tapering gently from the knees down. The high-quality cotton fabric promotes breathability, making these chinos perfect for summer wear. Unlike many alternatives made from synthetic materials, these chinos provide genuine comfort while maintaining a classy appearance.

The three color options cater to different style preferences:

• - White: A classic choice that showcases the water-repellent qualities effectively.
• - Light Gray: Offers a sophisticated look suitable for urban environments.
• - Navy: A versatile option that provides a sense of security across various settings.

Ideal for the Conscious Consumer

These chinos are perfect for various individuals, including those who aspire to wear white pants without the fear of dirt, fashion enthusiasts who appreciate high-quality craftsmanship, or business professionals needing reliable attire for travel. With the NEWEVER chinos, you don’t have to choose between functionality and fashion.

Feedback from Experts

According to Leader Yokosako of Sugako School Uniforms, “This water-repellent chinos project exemplifies our commitment to quality, with every stitch aligning perfectly to ensure durable construction.” His pride in the craftsmanship speaks volumes about what you can expect from the NEWEVER chinos.

About Factelier

Founded in 2012, Factelier emphasizes direct connections with Japanese factories, striving to deliver high-quality fashion items at reasonable prices to consumers. With a focus on sustainability, the brand aims to revive the domestic apparel industry and reduce reliance on fast fashion.


With physical locations in Ginza and Kumamoto, as well as a robust online presence, Factelier is spearheading the charge to make Japan’s manufacturing capacity a cornerstone of its business ethos for years to come.

For more information about the groundbreaking NEWEVER Water-Resistant Chinos and the brand's philosophy, visit Factelier.