In a significant advancement for the European e-commerce landscape, Nuvei has officially announced that its e-commerce merchants are now processing transactions through Wero, the innovative digital wallet developed by the European Payments Initiative (EPI). This solution is designed to facilitate immediate and secure payments between bank accounts across Europe.
Earlier this year, Nuvei was among the first payment processors to execute a Wero transaction during its testing phase. Now, it stands as one of the initial processors to begin handling merchant transactions with this new system. Wero allows for instant account-to-account (A2A) payments via SEPA instant transfer protocols, enabling consumers to pay directly from their bank accounts in a matter of seconds.
For merchants, the rollout of Wero signifies a broader range of options at checkout, reduced costs associated with payment processing, and faster settlements. This, in turn, improves both conversion rates and cash flow. According to Statista, nearly 60% of European consumers are more likely to complete an online purchase when offered their preferred local payment method. The Baymard Institute suggests that the absence of favored payment options is a primary cause of shopping cart abandonment, which impacts over 9% of online shoppers. Moreover, a study by Deloitte indicates that merchants offering a wider array of payment methods can see conversion rate improvements of up to 20% along with strengthened customer loyalty.
With over 46 million users spread across Europe, the acceptance of Wero as a preferred payment method is already proving substantial. Currently, over 100 million peer-to-peer transactions worth more than €5 billion have been processed via this digital wallet.
Phil Fayer, Chairman and CEO of Nuvei, remarked, "The launch of Wero exemplifies how Nuvei empowers merchants to offer the most advanced and locally relevant payment methods through a single integration. Today's consumers demand flexibility, speed, and security when they pay, and Wero meets all three requirements. We take pride in supporting European merchants like CamperDays in generating more revenue and building trust with their customers."
Adding to this sentiment, Martina Weimert, CEO of EPI, stated, "The incorporation of Wero into the e-commerce checkout via Nuvei represents an exciting milestone for European payment services. Wero streamlines the payment experience for consumers while providing merchants with an economical alternative to traditional cards. Nuvei plays a pivotal role in launching a genuinely European payment solution that enhances the continent's financial sovereignty. We look forward to this collaboration."
CamperDays, a leading online platform for motorhome rentals, is among the first merchants to implement Wero through Nuvei at their online checkout.
Max Schmidt, Managing Director of CamperDays, commented, "At CamperDays, we strive to make the booking process as straightforward and secure as possible. The introduction of Wero as a payment option through Nuvei provides our customers with a quick and reliable way to pay directly from their bank account. By offering a wider choice of payment options, we can cater to various preferences and deliver the best booking experience possible."
With this introduction, Nuvei continues to expand its portfolio of alternative payment methods, enabling merchants to offer localized, consumer-preferred experiences through a single integration.
About EPI
The European Payments Initiative (EPI) is supported by 16 European banks and payment service providers. They have united with a common goal of providing all European businesses and citizens with a unified mobile payment service, Wero. The EPI aims to give European consumers and merchants the means to conduct all forms of retail transactions seamlessly through a fully sovereign digital wallet.
More information can be found at
epicompany.eu.
About Wero
Wero optimizes payment transactions in Europe by facilitating instant account-to-account (A2A) payments while eliminating intermediaries and the associated costs. Currently, Wero supports payments between individuals and will soon introduce payments to businesses (P2Pro) and online/mobile purchases. Additional features include point-of-sale transactions and value-added services like customer loyalty programs for merchants and the management of recurring subscriptions.
Learn more at
wero-wallet.eu.
About Nuvei
Nuvei accelerates customer businesses worldwide. Its modular, flexible, and scalable technology allows leading companies to accept next-generation payments, offer all payout options, and benefit from card issuance, banking, risk, and fraud management services. Nuvei connects businesses with their customers in over 200 markets, providing local acquiring in 50 markets, 150 currencies, and 720 alternative payment methods. Nuvei delivers technology and insights to customers and partners, enabling them to achieve local and global success through a single integration.
For further information, visit
nuvei.com.