#Japan #Tokyo #Under Armour #Chotto Matcha #matcha drink

Embracing Matcha: A New Wellness Habit for Active Lifestyles

Chotto Matcha, operated by MISAKU Corporation, is set to redefine the way we think about matcha. On March 28, 2026, during Under Armour’s community event, the UA COMMUNITY CLASS, participants will have the chance to enjoy matcha drinks as part of the IGNITE YOGA class, which combines fitness with journaling. This initiative not only promotes matcha as a traditional Japanese beverage but also encourages its adoption as a refreshing habit for active individuals.

Event Details

• - Event Name: UA COMMUNITY CLASS
• - Hosted By: Under Armour (Dome Corporation)
• - Date: March 28, 2026, from 10:00 AM
• - Class Content: IGNITE YOGA (FIT × Journaling)
• - Venue: Under Armour Brand House Ariake, Koto, Tokyo (1-3-33 Ariake)
• - Fee: 1,000 yen
• - Participation Eligibility: Women wearing rental sports bras
• - Application Type: Lottery-based (Deadline: March 8, 2026)

Participants will receive a Chotto Matcha drink after the event, emphasizing the beverage's role in enhancing wellness after physical activity.

Matcha, Wellness, and Community

Chotto Matcha is a premium brand that utilizes tea leaves grown in the Mount Fuji area. With a deep respect for traditional Japanese tea farming techniques, the brand focuses on modernizing matcha's appeal to fit contemporary lifestyles. The natural caffeine and L-theanine found in matcha are known to provide a calm focus and sustained energy, making it highly compatible with pre- and post-exercise activities or moments of mindfulness.

In 2026, during the Valentine season, Chotto Matcha collaborated with a running community for a "Matcha Run" event, successfully blending the act of running with the enjoyment of matcha. Participants provided feedback that indicated matcha was a refreshing choice after their runs, standing out as a beverage that promotes comfort and well-being.

Inspired by these insights, Chotto Matcha is excited to take part in the UA COMMUNITY CLASS event, offering matcha as the perfect reward after a rejuvenating session of fitness and journaling. Through this, the brand aims to showcase the new value of matcha within the wellness context, making it an integral part of a healthy lifestyle.

Future Prospects

Looking forward, Chotto Matcha plans to actively expand its collaborations with brands and communities in the wellness sector, including sports, fitness, yoga, running, and mindfulness. By presenting matcha not merely as an occasional indulgent treat but as an everyday habit that complements an active lifestyle, Chotto Matcha aims to integrate this beloved beverage into daily routines, bridging Japan's rich tea culture into modern living.

About Chotto Matcha

Chotto Matcha employs premium tea leaves from the lush regions at the base of Mount Fuji, aiming to connect Japanese tea farmers with the next hundred years. The brand blends traditional practices with contemporary concepts to create approachable matcha cafes in Asakusa, Tokyo. Chotto Matcha redefines matcha, making it accessible for daily enjoyment, especially within the wellness and community contexts, continually exploring new possibilities for this green beverage.

Application Process

To participate, interested individuals can apply through the designated application form for the class. For detailed information, please check Under Armour's official website: UA Community Class.

Contact Information

For inquiries related to this article:
MISAKU Corporation
Email: [email protected]
(For interviews, publication, and collaboration inquiries)
Contact Person: Kita Hama, New Business Division
Email: [email protected]
(For general inquiries)

Store Information

Store Name: Chotto Matcha Asakusa
Location: 1-10-14 Hanakawado, Taito, Tokyo (5-minute walk from Senso-ji Temple)
Business Hours: 9:00 AM - 7:00 PM
Closed: Open year-round (excluding New Year’s holidays)
Seating Capacity: 25 seats
Company: MISAKU Corporation
Instagram: chottomatchajp