#United States #Walmart #San Antonio #Operation Homefront #Spark Good

Walmart's Support for Military Families

In a commendable display of corporate responsibility, Walmart's Spark Good program has successfully amassed over $2.9 million for Operation Homefront, a prominent national nonprofit dedicated to serving military families. This significant funding achievement is made possible through the ongoing contributions of Walmart shoppers who utilized the Round Up feature on Walmart.com and the Walmart app during their purchases. This initiative not only supports military families but also highlights Walmart's steadfast commitment to giving back to the community.

The recent fundraising campaign is particularly noteworthy, having surpassed $2.9 million, courtesy of both customer donations and an impressive 21% matching contribution from Walmart. The initiative was prominently featured during the Veterans Day Round Up, affirming Walmart's dedication to honoring those who have served the nation. This marks the third consecutive year that Operation Homefront has been selected as the beneficiary of this impactful program, emphasizing a long-term partnership driven by shared values.

Customers engaged in the campaign during the month of November were given the chance to round up their purchases at the checkout stage. This simple act of rounding up added a small new dimension to their shopping experience, but collectively it has resulted in a substantial financial contribution towards Operation Homefront's mission: creating stronger, stable, and secure military and veteran families.

“We are tremendously grateful for Walmart's extraordinary generosity and leadership,” said Alan Reyes, the President and CEO of Operation Homefront. “Their $2.9 million investment through Spark Good represents a powerful commitment to the men and women who have served our country. Together, we are making a meaningful and lasting difference for military families who deserve the unwavering support of the nation they have selflessly defended.”

Since the launch of the Spark Good Round Up program, Walmart has raised more than $7.9 million for Operation Homefront since 2023. The funds have gone towards essential relief efforts and ongoing support programs that empower military families striving to overcome various challenges. With such support, many families can avoid short-term difficulties turning into long-lasting issues.

About Operation Homefront

Founded on the principles of support and assistance, Operation Homefront seeks to improve the financial, emotional, and social well-being of military and veteran families. As a nationally recognized nonprofit organization, it is dedicated to ensuring that those who have bravely defended the nation receive the support and resources they need. Notably, 83 percent of its expenditures are channeled directly into programs that provide assistance to tens of thousands of military families annually.

The organization provides critical financial aid, transitional and permanent housing solutions, and family support services aimed at facilitating smoother transitions for military personnel returning home. Their work, made possible through the generosity of donors and volunteers, reflects a collective commitment to honor the sacrifices made by the military community. To learn more about their impactful initiatives, you can visit OperationHomefront.org.

Philanthropic Efforts of Walmart

Walmart's philanthropic arm, Walmart.org, strives to address significant social and environmental issues relevant to the retail sector. Collaborating with various stakeholders, they aim to bring about lasting systemic change that positively affects the communities in which they operate. By tying their business efforts to meaningful social impact, Walmart reinforces its role not just as a retailer, but as a responsible corporate citizen committed to enhancing the lives of those around them.