#United States #St. Louis #Penelope Bourbon #Blackberry Old Fashioned #Ready-to-Pour

Penelope Bourbon Expands Its Cocktail Selection with a Fresh Twist

As summer approaches, Penelope Bourbon continues its tradition of crafting premium whiskey-based cocktails with the introduction of its latest addition, the Blackberry Old Fashioned. Known for being one of the fastest-growing premium whiskey brands in the market, Penelope has strategically developed this new flavor to cater to the rising consumer demand for convenient yet high-quality cocktail experiences.

A Modern Take on a Classic

The Blackberry Old Fashioned features a blend of straight bourbon and rye whiskey, complemented by orange bitters and blackberry simple syrup—bringing a vibrant twist to this classic drink. This innovative approach offers a fresh and fruity profile while retaining the bourbon's rich character that many fans adore. Michael Paladini, the founder and VP of Strategy at Penelope Bourbon, shares, “Consumers are increasingly looking for elevated ready-to-pour cocktails that balance quality and convenience. Our new Blackberry Old Fashioned does just that, adding a unique fruity layer while respecting the traditional whiskey flavor that our brand is known for.”

Penelope’s new offering is thoughtfully bottled at 76 proof, allowing drinkers to enjoy the bright notes of blackberry, layered with subtle hints of vanilla, oak, citrus, and warm spices. It is intended to be served simply over ice, providing a consistent and approachable cocktail experience suitable for any occasion—be it a backyard barbecue or a quiet evening with friends.

A Balanced Beverage Experience

Danny Polise, Penelope Bourbon’s founder and Master Blender, explains the making of the cocktail: “An Old Fashioned is already beloved by many, so we wanted to innovate while keeping the essence of the cocktail intact. The addition of blackberry delivers a layer of freshness that enhances—not overwhelms—the bourbon and rye at the heart of the drink.” He emphasizes that the balance and approachability of this new cocktail make it an excellent choice for both seasoned whiskey drinkers and those new to the spirit.

This cocktail aims to capture the interest of those looking to enjoy a classic drink without the need for elaborate preparation. Priced at $29.99 per bottle, the Blackberry Old Fashioned will hit select retail shelves nationwide starting this month, as well as be available for online purchase at PenelopeBourbon.com.

About Penelope Bourbon

Founded in 2018, Penelope Bourbon has quickly established itself as a leader among premium whiskey brands, winning numerous awards for its unique blends. The brand is committed to innovation, consistently expanding its product range to provide high-quality ready-to-serve options that cater to today's consumer preferences.

The introduction of the Blackberry Old Fashioned comes on the heels of other successful products in their lineup, showcasing the brand’s dedication to creativity and excellence in whiskey production. With accolades like Best In Class finalist and double gold medals at prestigious competitions, Penelope continues to rise in the ranks of the spirits industry. To explore their offerings or stay updated on future releases, you can follow Penelope on platforms like Facebook, Instagram, and TikTok.

For more details on the brand and its offerings, visit PenelopeBourbon.com.

Conclusion

As the summer season approaches, Penelope Bourbon’s Blackberry Old Fashioned provides an inviting and refreshing option for cocktail lovers. With its commitment to quality and taste, Penelope reaffirms its position as a go-to brand for those seeking premium whiskey experiences that blend tradition with a modern twist.