#Japan #Tokyo #Front 11201 #Vintage Store #Sustainable Market

Discover the 11201 SUSTAINABLE MARKET in Yoyogi

Front 11201, a vintage store originally from Brooklyn, is hosting an exciting event called the '11201 SUSTAINABLE MARKET' on July 5th and 6th at their flagship store in Yoyogi.

The market is designed to engage the community in discussions around sustainability and environmental issues. Central to this event is the concept of 'Timeless Cycle,' which aims to cultivate awareness and promote eco-friendly practices. Visitors can enjoy various workshops, including one hosted by Patagonia, focused on recycling marine plastics into keychains, emphasizing the importance of combating oceanic plastic pollution.

In addition to workshops, the market features a variety of vendors offering unique products, such as vintage kitchenware from LOST AND FOUND / NIKKO, fertilizer made from recycled materials, and nature-friendly cleaning products. Organic coffee, natural wines, and preservative-free donuts will also be available, ensuring a delicious and guilt-free shopping experience. The event will be filled with varied content, including an archive sale, clothing collection for recycling, and a repair booth, providing numerous opportunities for community engagement and sustainable practices.

The event venue is located in Front 11201’s basement, designed by renowned Japanese architect Shigemori Takashi. The aesthetic appeal of the space resembles that of an art gallery, making it an ideal setting for shopping, light meals, and experiential activities.

Highlights from the Market

Patagonia Workshop

The family-friendly workshop from Patagonia invites participants to create keychains from recycled marine plastics. This activity aims to raise awareness about plastic pollution and features collaborations between Patagonia Japan and the Tsushima City government.

• - Participation Fee: Free
• - Date & Time: July 6 (reservation required) in slots from 12:00 PM to 6:00 PM.
• - Booking Link: Workshop Reservation

Clothing Collection for Recycle

Visitors can bring unwanted clothing to the event for recycling. These garments will be sorted and either reused or recycled into new clothing through REDE, a sustainable collection initiative by Front 11201. The collection targets general clothing (not including footwear, bags, or non-clothing items).

• - Special Offer: Customers bringing clothing will receive a complimentary 11201 Brend Organic Coffee Drip Pack, comprised of sustainably sourced beans.

Repair Booth

Attendees can have their T-shirts adjusted for size during the event. T-shirts purchased at the store will receive complimentary length adjustments, while visitors can also bring in up to five pieces of clothing for alterations for a fee of ¥1,500.

• - Alteration Period: Up to 10 days post-repair.

Featured Brands

• - LOST AND FOUND/NIKKO: Discover exclusive vintage tableware and a special fertilizer made from recycled dishware. The brand blends functionality with aesthetic appeal.
• - Birds: A versatile natural cleaning product effective for all household needs, with trial sizes available at the market.
• - Adam: A brand utilizing apple pomace from Aomori to craft innovative products. Visitors can purchase new interior designs and popular market bags.
• - SOL’S COFFEE: Offering blends from sustainable farms, ideal for daily enjoyment.
• - K’s Good Doughnuts: Enjoy their handcrafted, preservative-free donuts made from organic ingredients.
• - Tanz: Experience select natural wines from their curated collection.
• - La mela: Offering 100% straight apple juice, tackling agricultural sustainability challenges.

Event Details

• - Dates: July 5 (12:00 PM - 6:00 PM) & July 6 (11:30 AM - 6:00 PM)
• - Location: FRONT 11201 FLAGSHIP STORE, Shibuya, 4-5 Motoyoyogi-cho, B1F

About FRONT 11201

FRONT 11201 is a vintage store inspired by the eclectic vibes of New York City. They focus on offering a wide range of vintage and original apparel. The store is relocating to Yoyogi in April 2024 and plans to open a second location in 2025. Committed to sustainability, they produce eco-friendly collections utilizing recycled materials, aiming to showcase innovative fashion solutions.

For more information, visit the official website or check their Instagram at @front1201.