#Japan #Osaka #Rakuten #Mercari #Reuse University

Reuse University Seminar: Harnessing Cross-Border E-Commerce Trends

On March 25, 2026, Reuse University held its fourth online seminar, focused on the latest trends in cross-border reuse e-commerce. Featuring key representatives from Mercari and Rakuten Group, the event aimed to share actionable insights that could support the growth of reuse businesses amidst the accelerating online and global markets.

Seminar Overview

The seminar was titled "The Impact of Cross-Border E-Commerce and Latest Data Analysis Strategies." It included notable speakers such as Hirotsugu Konno and Chihiro Kawasaki from Mercari, along with Keisuke Taguchi from Rakuten Group. The seminar was split into two main sections:

Part One: Insights from Mercari

In the first part, Mercari discussed how to achieve a higher stock turnover rate without resorting to discounts. They introduced strategies to utilize Mercari Shops effectively, emphasizing the importance of capturing higher value with quicker turnovers. Additionally, they revealed the launch of new features aimed at acquiring future customers, showcasing innovative approaches that could revolutionize the reuse sector.

Part Two: Data Utilization Strategies from Rakuten

The second part focused on addressing the unique challenges faced by the reuse sector, particularly the unstable pricing of one-of-a-kind items. Rakuten introduced new data utilization metrics designed to visualize the gap between access value and target value, aiding businesses in scientifically distributing costs associated with price cuts, sales promotions, and advertising expenses. This presented a structured PDCA (Plan, Do, Check, Action) cycle for better decision-making.

Event Summary

The seminar provided a valuable opportunity to learn from the expertise of two powerful partners: Mercari and Rakuten. Attendees recognized the importance of transforming e-commerce from just a sales channel into a place for building trust with customers. Both companies shared a common understanding: alleviating anxiety stemming from the uniqueness of individual items can convert this into a valuable customer assurance.

Participants expressed their appreciation for the seminar. Some comments included, "The content was highly beneficial and very informative. Thank you for today!" and "As a user, it's rare to have the opportunity to hear these insider stories, which has been quite educational. I look forward to participating in future sessions."

Upcoming Event

Following this successful seminar, a new online seminar is scheduled for April 22, 2026. This upcoming session, titled "Learning Next-Gen E-Commerce in the Personalization Era," promises to focus on AI, live selling, and global strategies to compete in this evolving landscape. Gain practical insights grounded in real sales data that can boost growth trajectories for reuse businesses, with discussions around why traditional e-commerce may falter now and how to effectively utilize AI and live elements.

Event Details:

• - Date: April 22, 2026
• - Time: 13:00 - 14:40
• - Format: Online (via ZOOM)
• - Fee: Free for first-time participants and Reuse University members
• - Registration Link: Register Here

About Reuse University

Reuse University serves as an educational and networking platform aimed at supporting the growth of reuse businesses. It provides practical know-how by regularly inviting leading companies and experts to conduct the sessions that are aligned with enhancing sales and operational efficiency.

Company Information: Wasabi Co., Ltd.

Wasabi specializes in e-commerce solutions tailored for cross-border reuse, offering services like comprehensive management for reuse-focused E-commerce. The company is keen on expanding into community and event management.

Company Details:

• - Name: Wasabi Co., Ltd.
• - CEO: Hiroshi Okubo
• - Founded: March 2, 2012
• - Services Provided: Specializing in consulting for used goods (planning, development, operation), cross-border sale consulting (planning, development, operation), marketplace operations, and object recognition AI development.
• - Location: Grand Front Osaka North Building, Knowledge Capital, Collaborative Office 8th Floor, Room K812, 3-1, Ofukacho, Kita-ku, Osaka
• - Contact: 050-5838-3170
• - Website: Wasabi Official Site

For inquiries regarding the activities, collaborations, or services mentioned, please visit our official website.

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