#Japan #Tokyo #Tea Culture #Nittoh Tea #nittoh.1909

Experience the Essence of Spring with Nittoh Tea

The eagerly anticipated fair, Spring Swing 2026: Selecting the Light, Spring, is set to take place from March 20 to April 7, 2026, at the Daikanyama Tsutaya Bookstore in Tokyo. This vibrant event is not just a testament to the arrival of spring but also marks a significant milestone for Nittoh Tea, a brand with roots stretching back to 1927.

As we count down to the 100th anniversary of Nittoh Tea in 2027, the company, represented by Mitsui Norin, is excited to showcase both its classic and innovative products at this pop-up shop. Visitors to the fair can indulge in the approachable, everyday appeal of Nittoh Tea, alongside the more exclusive offerings from nittoh.1909, designed for a premium tea experience.

Nittoh Tea has been a beloved name in Japan, known for its commitment to quality since its inception. The upcoming centennial celebration is an opportunity to rekindle the joy of tea consumption while introducing new concepts that celebrate Japanese tea culture. Attendees will be able to enjoy signature products, such as the Daily Club series, and experience the unique flavors of cold-brewed Japanese black tea from nittoh.1909. This fusion of accessible enjoyment and luxurious indulgence embodies the dual spirit of the brands.

Throughout the event, between March 28 and March 29, guests can find the DALMATIANS pop-up, a charming food truck known for its delectable teas and icy treats, making it easier to enjoy a refreshing cup while soaking up the spring sun in the surrounding areas.

Discovering the Fair Theme

The theme of this year's fair invites participants to reflect on the potential and uncertainty that spring can evoke. It's a season filled with new beginnings, where each individual can carve out a personal experience of light and renewal. By offering a variety of beauty, wellness, and lifestyle products, the fair aims to create a soothing atmosphere for anyone who visits.

Fair Details

• - Date: March 20 (Fri & Holiday) to April 7 (Tue), 2026.
• - Time: Varies by store.
• - Location: Daikanyama Tsutaya Bookstore, along with additional locations such as Roppongi, Nakameguro, and Futako-Tamagawa.
• - Website: Spring Swing Fair

At the heart of the event is Nittoh Tea's commitment to making the pleasure of tea accessible while aiming for innovation. The store will offer a range of tea types, from traditional blends to contemporary interpretations, ensuring that each visitor can discover new tastes and experiences.

The DALMATIANS Experience

The DALMATIANS truck will display exquisite tea varieties and ice cream treats, including milk tea ice cream topped with cocoa cookies and more. Perfect for enjoying spring days, these delightful snacks complement both hot and cold beverages, encouraging a fun, outdoor experience.

Event Duration for DALMATIANS: March 28 (Sat) to March 29 (Sun), 2026, from 11 AM to 5 PM.

Also, as a special treat, guests who bring their dogs will receive a complimentary drink! This event not only highlights the joy of tea but celebrates the community aspect of enjoying it together.

Nittoh Tea and its Vision

Nittoh Tea continues to strive toward its mission of creating a broader appreciation for tea, emphasizing both quality and inclusivity. As they prepare to celebrate their centennial, they remain committed to exploring new avenues while honoring Japan's rich tea traditions.

For further insight into their latest offerings and history, visit the official Nittoh Tea website at Nittoh Tea. This event not only serves as a gathering point for tea lovers but also represents much more—a chance to connect, enjoy, and celebrate the love of tea in all its forms.

So, whether you’re a connoisseur or a newcomer to the world of tea, Daikanyama Tsutaya Bookstore during Spring Swing 2026 promises to be a delightful experience for all.