#United States #California #UST #Storeplay #In-Store Tech

UST Partners with Storeplay: A New Era of Retail Experience

In an exciting development for retail technology, UST, renowned for its innovative AI and technology transformation solutions, is joining forces with Storeplay, an Australian leader in sensory retail and in-store media. This partnership marks Storeplay's official entry into the U.S. market and represents a crucial step in its international expansion strategy. With UST serving as Storeplay's exclusive technology execution partner, both companies are poised to transform the way consumers experience shopping in physical stores.

Transforming In-Store Experiences

As consumers increasingly seek more engaging shopping experiences, Storeplay’s comprehensive Retail and Multi-Site Operating System offers retailers a platform to integrate various sensory elements such as music, content, scent, and messaging under one umbrella. This centralized approach not only simplifies store management but also enhances consumer engagement by creating immersive environments tailored to different customer preferences. UST’s wealth of expertise in retail technology ensures that Storeplay can effectively deploy this state-of-the-art system across leading retailers in North America.

The partnership promises to deliver a unified shopping experience by leveraging UST's strong field network and deep knowledge in enterprise technology. UST will oversee the installation of in-store systems and necessary network infrastructure while providing ongoing support and operational assistance. This collaboration is aimed at allowing retailers to bridge the gap between digital and physical shopping spaces, ensuring they can adapt to evolving consumer expectations.

A Commitment to Innovation

Subhodip Bandyopadhyay, General Manager of Emerging Digital Technology at UST, emphasized the importance of technology in shaping the future of retail. He expressed, “Our partnership with Storeplay reflects our commitment to leveraging the latest technology to build the future of physical retail. By combining our national execution capabilities with Storeplay's innovative platform, we are at the forefront of transforming the retail experience.” This sentiment is echoed by Dean Cherny, Founder and CEO of Storeplay, who noted that the collaboration allows for a truly integrated, omni-channel approach to shopping, enhancing speed and confidence in their U.S. market presence.

The technology provided by Storeplay is designed not only to keep pace with but to also anticipate the needs of modern retailers. By adopting a holistic strategy to manage music, scent, digital signage, and other media aspects cohesively, retailers can cultivate a unique brand identity while simultaneously offering a customer-first approach.

Future-Ready Retail Solutions

The offerings of UST and Storeplay thus enable retailers to create scalable, differentiated experiences without the burden of juggling multiple systems and vendors. Their collaboration positions them to cater to a diverse range of retail scenarios, paving the way for a more streamlined, efficient shopping experience.

As the landscape of retail continues to evolve, the partnership between UST and Storeplay signifies a pivotal shift towards modernizing in-store experiences. Customers can expect a new level of personalization and engagement as retailers utilize these cutting-edge solutions to create richer, more immersive shopping environments.

With Storeplay's technology backed by UST's execution prowess, the future of in-store shopping in the United States is looking bright. Retailers can now embrace innovation at all levels while ensuring maximum operational efficiency and customer satisfaction, marking a new chapter in retail transformation.