Pomerantz Law Firm Investigates MediaAlpha, Inc. Claims Amid Investor Concerns

Pomerantz LLP has taken the initiative to examine claims from investors concerning MediaAlpha, Inc. (NYSE: MAX). This investigation raises significant worries about the integrity of the company's business practices. Investors affiliated with MediaAlpha are encouraged to engage with Pomerantz to discuss the potential implications of these findings.

The roots of this investigation trace back to a report released by Wolfpack Research on June 24, 2024, which painted a troubling picture of MediaAlpha's operations. This report accused the company of engaging in consumer fraud, particularly within its health insurance segment. Wolfpack Research claimed that MediaAlpha employed misleading advertisements and deceptive websites to entice consumers into providing personal information. In exchange for these details, consumers received health insurance quotes, while the company allegedly profited from selling this raw data to lead-buying partners, some of whom operated blatantly fraudulent health insurance scams.

As a direct result of these findings, MediaAlpha's stock experienced a notable decline. Following the publication of Wolfpack's report, shares dropped by $1.92, or 11.84%, settling at $14.29 per share by June 25, 2024. This downturn was compounded by a subsequent disclosure from the Federal Trade Commission (FTC) on November 4, 2024, which suggested that MediaAlpha misrepresented its affiliations and made deceptive claims regarding health insurance products.

The fallout from the FTC's indication that a complaint was imminent drove the stock price even lower, with a significant 27.7% decrease reported the day after, closing at $11.62 per share. This pattern indicates a troubling trajectory for MediaAlpha amidst these serious allegations.

In a significant development on August 6, 2025, MediaAlpha announced a settlement agreement with the FTC, which required the firm to pay $45 million. The accusations outlined in this complaint suggested that MediaAlpha misled consumers through false advertising while collecting personal data that was then sold to telemarketers. The FTC highlighted that MediaAlpha sold approximately 119 million consumer leads in just 2024 alone, raising alarms about privacy violations and predatory business tactics.

Founded by the late Abraham L. Pomerantz, the law firm has established itself as a leader in corporate, securities, and antitrust class litigation over more than 85 years. They are recognized for advocating strongly on behalf of victims of securities fraud, breaches of fiduciary duty, and corporate misconduct. The efforts of Pomerantz LLP have consistently led to significant multimillion-dollar recoveries for class members affected by these infringements.

Investors concerned about their affiliations with MediaAlpha, Inc. should reach out to Pomerantz for guidance and assistance in navigating the potential implications of these ongoing investigations. Those interested can contact Danielle Peyton at the firm's office to inquire about participating in related class actions.

This spotlight on MediaAlpha serves as a reminder of the importance of transparency and ethical practices in corporate operations, particularly in the volatile sectors of insurance and consumer services. As the investigation unfolds, shareholders and potential investors will be watching closely as more information comes to light and the impact on MediaAlpha's operations and stock performance continues to evolve.