Garage Beer Unveils Bottles along with New Film, 'The Last True Cold One'
Garage Beer Unveils Bottles
Garage Beer, known for its refreshing and straightforward Beer Flavored Beer™, has taken a significant leap forward in the beer industry with the introduction of bottled versions of its popular brews. These new bottles, much like the beer itself, are designed to enhance the drinking experience. Crafted to fit comfortably in your hand, they bring a fresh twist to the classic way of enjoying beer.
A New Dawn for Garage Beer
As summer approaches, Garage Beer is excited to announce that its offerings will now include not only the beloved Classic Light and Garage Beer Lime, but they will also be available in bottles. Andy Sauer, the CEO of Garage Beer, expressed his enthusiasm, stating, "Garage Beer in bottles is the natural next step for us. As a super premium product, it's fundamental for both us and our drinkers to have bottles. The timing couldn't be better with summer right around the corner."
The introduction of bottles represents a milestone for the brand as it embraces a traditional format that many beer lovers prefer. With each bottle containing the same delicious 4% ABV lager with just 95 calories and 3 grams of carbs, Garage Beer continues to deliver a lighter option that doesn't compromise on taste.
The Movie That Accompanies the Launch
But that's not all! In a truly unique marketing approach, Garage Beer linked the bottle launch to the premiere of a new short film titled "The Last True Cold One." This comedic Western showcases the adventures of Jason Kelce, who is on a hilarious quest for the perfect ice-cold Garage Beer using a magical compass that only points to the nearest cold beverage. His trusty sidekick in the film is none other than Kylie Kelce, who plays the town sheriff in this wild and wacky tale.
Filmed at the famous Mescal Movie Set, recognized for iconic films like Tombstone and The Outlaw Josey Wales, the film embodies the playful spirit that Garage Beer has always championed. Corey Smale, Chief Creative Officer, noted, "With Kelce, we’ve always used these films to do something bigger than a traditional ad, but this time we are directly tying it to a new product. So we treated it like a real moment. Bottles are a huge step for us. Instead of explaining that in a normal way, we made a Western about it."
The Good Times Continue
As communities look forward to warm weather gatherings, Garage Beer ensures that there's no better way to enjoy the season than with a cold bottle in hand. Whether you're at a backyard barbecue, a day at the beach, or enjoying a game with friends, Garage Beer aims to be the ideal choice for refreshing fun.
So why not head out to your local saloon or store to grab some Garage Beer in these new bottles? With the same great flavors that fans have come to love, it's the perfect option for those looking to enjoy beer the classic way.
For more information about the film, product availability, and all things Garage Beer, connect with them on social media or visit their website. Get ready to crack open a bottle, kick back, and enjoy those good times this summer!
Conclusion
Garage Beer's announcement is more than just the launch of a new product; it's a celebration of the joy of drinking beer and enjoying life. The combination of their innovative approach, marketing creativity, and commitment to quality sets Garage Beer apart in the competitive market as an exciting choice for beer enthusiasts everywhere.