Exciting Collaboration: MOIDITE Brings Femcare Experience to Kansai Sento
Last year's immensely popular "Sento Femcare Experience" is set to make its debut in the Kansai region. The femcare brand MOIDITE, developed by D-Nee Cosmetic Co., Ltd. based in Yokohama, Kanagawa, will host a limited-time collaboration at two renowned sento (traditional Japanese bathhouses) from August 17 to August 23, 2026. The participating venues include "Sugamo-yu" in Tokyo and "Utopia Shiratama Onsen" in Osaka, marking the first time this initiative is being implemented in the Kansai area, following its successful launch in the Kanto region in 2025.
This exciting event aims to provide an opportunity for more individuals to easily experience femcare while enjoying the unique ambiance of Japanese sentos. It's designed to offer participants a moment to unwind, separating themselves momentarily from the busyness of life. After soaking in the warm waters, they will get to try out products specially designed for delicate zone care, embracing the concept of "gently nurturing both mind and body."
Moidite's initiative promotes the idea that taking care of the delicate zone should be as natural as washing one’s face. The previous year's collaboration received fantastic feedback, with many noting their enjoyment of being able to easily try new products in a relaxed environment. Following that response, it was decided to expand the event to Osaka as well, providing more opportunities for individuals to engage with femcare through a familiar setting.
Many women have expressed a desire to start femcare but struggle to find the right environment to begin. In response, this special initiative allows women to freely try MOIDITE products in the women’s bathing area and changing room, fostering a more comfortable atmosphere for all.
Moidite seeks to transform the bathhouse into a space where engaging with femcare becomes part of one's routine. Attendees can discover a nurturing experience while focusing on their own bodies, making femcare a more accessible and ordinary practice.
The 2026 event will feature enhanced offerings compared to the previous year. Held across two regions, participants can exclusively try the "Innocent Chiffon Soap" and "Innocent Moist Cream" from MOIDITE in the women's sections of the respective sento.
Closed on August 18 (Tue)
Bathing Area
Changing Room
As people unwind in the sento, they will participate in a unique experience, further connecting with femcare.
During the event, guests who complete a survey at either location will receive a MOIDITE sample on site, allowing them to continue trying the products at home. Supplies are limited, and offerings may vary by location.
Additionally, a promotional Instagram campaign, in collaboration with the sento-themed media "OSENTO," will provide the chance to win popular MOIDITE products through a lottery. For more details, check the official OSENTO Instagram page.
Hours: 3:00 PM - 12:00 AM (12:00 PM - 12:00 AM on weekends and holidays)
Closed: Tuesdays
Hours: 6:00 AM - 12:00 AM
Closed: None (except for maintenance)
How to Use: Take an appropriate amount in hand, gently wash the delicate zones, and rinse thoroughly.
How to Use: Take an appropriate amount and gently apply to the areas of concern.
Moidite aims to make femcare more relatable and offer fulfilling moments centered around self-care. Emphasizing ease of adoption and pleasant use, it provides approachable femcare items that women can effortlessly include in their routines. Inspired by the Greek goddess of love and beauty, Aphrodite, the brand symbol reflects a desire for women to embrace their femininity positively. MOIDITE, derived from "Moi" meaning "me" in French, and "Aphrodite," invokes the sentiment of joyfully embracing womanhood.
Check out the official site and Instagram for more details:
This exciting event aims to provide an opportunity for more individuals to easily experience femcare while enjoying the unique ambiance of Japanese sentos. It's designed to offer participants a moment to unwind, separating themselves momentarily from the busyness of life. After soaking in the warm waters, they will get to try out products specially designed for delicate zone care, embracing the concept of "gently nurturing both mind and body."
Moidite's initiative promotes the idea that taking care of the delicate zone should be as natural as washing one’s face. The previous year's collaboration received fantastic feedback, with many noting their enjoyment of being able to easily try new products in a relaxed environment. Following that response, it was decided to expand the event to Osaka as well, providing more opportunities for individuals to engage with femcare through a familiar setting.
Many women have expressed a desire to start femcare but struggle to find the right environment to begin. In response, this special initiative allows women to freely try MOIDITE products in the women’s bathing area and changing room, fostering a more comfortable atmosphere for all.
Moidite seeks to transform the bathhouse into a space where engaging with femcare becomes part of one's routine. Attendees can discover a nurturing experience while focusing on their own bodies, making femcare a more accessible and ordinary practice.
Event Details
The 2026 event will feature enhanced offerings compared to the previous year. Held across two regions, participants can exclusively try the "Innocent Chiffon Soap" and "Innocent Moist Cream" from MOIDITE in the women's sections of the respective sento.
Event Dates
- - Sugamo-yu (Tokyo, Toshima Ward)
Closed on August 18 (Tue)
- - Utopia Shiratama Onsen (Osaka, Jo-Town Ward)
Experience Offerings
Bathing Area
- - Innocent Chiffon Soap (Pure Soap Fragrance)
Changing Room
- - Innocent Moist Cream (Pure Soap Fragrance)
As people unwind in the sento, they will participate in a unique experience, further connecting with femcare.
Special Offers for Attendees
During the event, guests who complete a survey at either location will receive a MOIDITE sample on site, allowing them to continue trying the products at home. Supplies are limited, and offerings may vary by location.
Social Media Campaign
Additionally, a promotional Instagram campaign, in collaboration with the sento-themed media "OSENTO," will provide the chance to win popular MOIDITE products through a lottery. For more details, check the official OSENTO Instagram page.
- - OSENTO Instagram: osento.jp
Event Locations
- - Sugamo-yu
Hours: 3:00 PM - 12:00 AM (12:00 PM - 12:00 AM on weekends and holidays)
Closed: Tuesdays
- - Utopia Shiratama Onsen
Hours: 6:00 AM - 12:00 AM
Closed: None (except for maintenance)
Product Information
- - Innocent Chiffon Soap (Pure Soap Fragrance)
How to Use: Take an appropriate amount in hand, gently wash the delicate zones, and rinse thoroughly.
- - Innocent Moist Cream (Pure Soap Fragrance)
How to Use: Take an appropriate amount and gently apply to the areas of concern.
About MOIDITE
Moidite aims to make femcare more relatable and offer fulfilling moments centered around self-care. Emphasizing ease of adoption and pleasant use, it provides approachable femcare items that women can effortlessly include in their routines. Inspired by the Greek goddess of love and beauty, Aphrodite, the brand symbol reflects a desire for women to embrace their femininity positively. MOIDITE, derived from "Moi" meaning "me" in French, and "Aphrodite," invokes the sentiment of joyfully embracing womanhood.
Check out the official site and Instagram for more details:
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