Reshift Media Unveils New Global Website for World Franchise Council

Reshift Media's New Website for the World Franchise Council

In a significant development for the global franchising community, Reshift Media has unveiled its redesigned website for the World Franchise Council (WFC). Recognized as the leading digital marketing firm for franchises globally, Reshift Media's new design aims to enhance the WFC's online presence while supporting its mission of ethical franchising development.

The launch of the new site comes on the heels of the inaugural World Franchise Day, a global initiative focused on promoting the positive impacts of franchising across various economies and societal facets. This event marks a collaborative effort between Reshift Media and WFC to further establish franchising as a critical component in driving economic growth and opportunities worldwide.

The redesigned website features improved functionality that prioritizes user experience, including faster load times, mobile optimization, and enhanced security measures to protect user data. Its modern aesthetic, with a fresh logo and contemporary design, aims to reflect the organization's prestigious position in the franchise sector while enhancing engagement with both members and the public.

Among the new features, a password-protected area allows national franchise associations to share best practices, fostering collaboration within the network. Additionally, the site has improved consumer-facing content, which elevates awareness of WFC's initiatives and achievements globally. The streamlined member database and self-service tools were developed using Reshift Media's top-tier technology, ensuring that associations can easily access essential resources and information.

Steve Buors, co-founder and CEO of Reshift Media, emphasized the importance of this partnership, stating, "The World Franchise Council plays a crucial role in advancing franchising globally, and that's a mission we care about deeply. This project is a testament to our ongoing commitment to leading franchise marketing and digital innovation."

The release of the WFC website coincides with Reshift Media's recognition at the 2025 Stevie Awards, where the agency secured a silver award for Company of the Year in the Advertising, Marketing, and Public Relations category and a gold for Marketing Disruptor of the Year. These honors further solidify Reshift Media's status as a trailblazer in the digital marketing space for franchises.

For those interested in discovering more about Reshift Media or the World Franchise Council, details are available on their respective websites, where resources and recent initiatives are regularly updated.

This latest initiative by Reshift Media not only showcases its commitment to advancing the global franchising community but also highlights the vital role that digital presence plays in modern business strategies. The revamped WFC website stands as a beacon of innovation and progress in fostering ethical growth within the franchise industry, promising an exciting future for franchising on an international scale.