#Japan #Tokyo #Ralph Lauren #Vintage Store #JAM

New JAM Store Launches in Shimokitazawa

On October 3, 2025, JAM Trading opened the second JAM store in the Shimokitazawa area, known as the Shimokitazawa South Entrance Store. This marks the fifth store for the popular vintage clothing chain in Tokyo, expanding its national footprint to a total of 44 stores.

The Shimokitazawa South Entrance Store aims to create a space that allows both vintage enthusiasts and beginners to indulge in their passion. With an impressive collection of approximately 4,300 second-hand items, the store embodies the brand’s philosophy: to provide something for everyone.

The store differentiates itself from the existing Shimokitazawa store, which boasts a bright and airy atmosphere flooded with natural light. Instead, the Shimokitazawa South Entrance Store channels the nostalgic charm of the original JAM store in Momodani, Osaka. It features a classic vintage shop vibe, reminiscent of American casual styles.

As patrons stroll through the store, they will discover an abundant selection of casual American wear, enhancing the thrill of treasure hunting for unique finds. The interior is designed to invite customers to explore and uncover hidden gems among the vintage offerings.

To celebrate the grand opening, the store is hosting an exclusive event that showcases the world of JAM. A significant inventory of Ralph Lauren items will be available, with the added bonus of complimentary, one-of-a-kind vintage keychains for every purchase.

Special Event Highlights

• - Ralph Lauren Exhibition: Experience a curated collection of Ralph Lauren vintage pieces.
• - Exclusive Novelty Gifts: Receive a unique vintage keychain with every purchase.

By establishing both the Shimokitazawa North Store and the new Shimokitazawa South Entrance Store, JAM Trading aims to deliver the vibrant appeal of vintage clothing to a wider audience, emphasizing the charm and uniqueness of second-hand fashion.

About Vintage Store JAM

JAM is renowned for being one of Japan's largest vintage clothing retailers, specializing in curated selections of overseas items. The store embodies the spirit of an American town, JAMTOWN, where shoppers can feel transported into a unique shopping experience reminiscent of strolling through an American street.

Besides running its expansive online shop, JAM takes pride in meticulously selecting each item by considering brand, size, and silhouette, ensuring a high-quality offering. Imported goods undergo thorough cleaning and inspection to guarantee cleanliness and assurance for customers, further enhancing the luxury of shopping second-hand.

Company Overview: JAM Trading

Founded in December 2007, JAM Trading operates a diverse range of vintage clothing brands, including Elulu by JAM and ADÉL VINTAGE by JAM, catering to various fashion segments. The company is dedicated to sustainable practices, including eco-friendly initiatives through its LOWECO brand.

Through collaborations with media and various fashion platforms, JAM is committed to expanding awareness of vintage fashion's potential, reinforcing its position as a leader in the evolving landscape of second-hand retail, and leveraging technology to enhance customer experience.

Whether you're a vintage veteran or just starting your exploration into this rich world of fashion, the newly opened Shimokitazawa South Entrance Store at JAM is the perfect destination!

Store Information

• - Address: 2-15-16 Kitazawa, Setagaya-ku, Tokyo, 155-0031
• - Hours: 11:00 AM - 8:00 PM
• - Access: 3-minute walk from Shimokitazawa Station (Odakyu Line/Keio Inokashira Line)

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