Introduction
In the busy streets of Tokyo, pet owners are set to receive a new, convenient option for grooming their furry friends. THE DOG™ Company, headquartered in Shinagawa, Tokyo, is launching its mobile grooming service, THE DOG™ Salon Trimming Wagon, starting January 24, 2026. Reservations will open on January 7, 2026, allowing pet owners to book appointments at their convenience.
Expansion of Mobile Grooming Services
Since its inception in July 2022, THE DOG™ Salon Trimming Wagon franchise has expanded rapidly across Japan, currently operating in eight locations with nine mobile units. This growth has been driven by an increasing demand for mobile grooming services due to factors such as the aging pet population, multi-pet households, and the rising burden of transportation on pet owners. Recognizing this need, the company has decided to introduce a directly managed location in the heart of Tokyo, creating an innovative solution for pet grooming.
Signature Design
One of the first things you will notice about the Trimming Wagon is its striking design. The vehicle features a distinctive ash blue color, a nod to THE DOG™ brand identity, and is adorned with a large, playful image of “Pan-chan,” a Bichon Frise and the official ambassador for THE DOG COMPANY. This creative imagery ensures that the wagon stands out as it makes its way through city streets, capturing popular attention wherever it goes.
Advanced Grooming Environment with boîté Trimbox
To ensure the comfort of both pets and groomers, THE DOG™ Salon Tokyo will utilize the newly designed boîté Trimbox. This modern grooming unit has been developed with an emphasis on creating the optimal grooming environment. Several key features make this mobile unit a cut above the rest:
- - Expanded Space: The boîté Trimbox has been widened compared to existing models, offering ample workspace for groomers.
- - Temperature Control: Addressing one of the biggest challenges in mobile grooming, it is equipped with air conditioning to maintain a comfortable temperature for pets.
- - Self-sufficient Water Supply: The unit comes with a large water tank, negating the need to use water from clients' homes and ensuring cleanliness.
- - Efficient Waste Management: All wastewater is collected in a tank designed for complete disposal, thus respecting environmental standards.
- - Independent Operation: With a built-in, Quiet Power Generator, there’s no need for external power supplies, ensuring a seamless and noise-free experience.
- - Safety and Ease of Use: Based on a light vehicle model, maneuverability and driving safety are inherent to its design, allowing groomers to operate with ease.
This combination of features makes THE DOG™ Salon Trimming Wagon a next-generation grooming solution that prioritizes pet comfort and groomer efficiency, instilling confidence in pet owners.
Unmatched Convenience
One of the standout benefits of THE DOG™ Salon Trimming Wagon is its convenience. Pet grooming can be done right outside your home as long as there's enough space available to park the wagon. This adaptability to urban living conditions within Tokyo means that pet owners can have their dogs groomed without the hassle of travel, making it the ideal solution for busy lifestyles.
Future Expansion Plans
With the commencement of operations at THE DOG™ Salon Tokyo, the company plans to gradually extend its service area for direct-operated wagons, making this mobile grooming option accessible to an even broader audience. Plans for further expansion into new cities are already in the works.
Company Overview
Established with a commitment to enhancing the lives of pets and their owners, THE DOG COMPANY not only specializes in mobile grooming services but also operates a variety of related businesses. These include:
- - Licensing under the THE DOG™ brand
- - Traditional storefront grooming salons
- - Photography services for pets
- - Pet memorial services
For additional information about THE DOG COMPANY, visit
THE DOG COMPANY's official site or explore their brand offerings at
THE DOG Brand Site.
In summary, THE DOG™ Salon Trimming Wagon is set to make waves in the pet grooming industry by introducing unparalleled convenience and high-quality service in Tokyo, making it an exciting prospect for pet owners throughout the city.