#Japan #Anti-Aging Serum #Rice Power No.11+ #Yushin Shuzo #Ayauta-gun

Revolutionary Rice Power Technology in Skincare

On February 13, Yushin Shuzo Co., Ltd., located in Ayauta-gun, Kagawa, introduced an innovative cosmetic product that promises to revolutionize anti-aging skincare. The new serum, named Raiz Repair Concentration D+/W+, is formulated with the company’s proprietary Rice Power No. 11+ — a potent anti-aging ingredient derived from fermentation. This marks the introduction of Japan's first comprehensive anti-aging serum designed for all facial areas, pointing toward a new era in skincare technology.

Reinventing the Concentration Series

Yushin Shuzo has a rich history of over 170 years in sake brewing, and with this milestone, they have revisited their roots, re-evaluating the infinite possibilities of beauty through fermentation. Their flagship anti-aging brand, Raiz Repair, has undergone a revival with a fresh tagline: "The synergy of beauty fermentation begins." This represents their commitment to conveying the powerful benefits that come from various combinations of fermentation ingredients, enhancing the skin from its core.

The newly upgraded serum is a significant advancement from the previous Raiz Repair Concentration D/W, which had not seen an update in over 13 years. The effective ingredient has evolved from Rice Power No. 11 to the new and improved Rice Power No. 11+. This product will utilize Yushin Shuzo's exclusive high-concentration W formulation, combining two distinct Rice Power extracts for maximum efficacy.

Unique Dual Improvement Benefits

One of the most striking features of Raiz Repair Concentration D+/W+ is its ability to tackle two major skin concerns—wrinkles and dryness—simultaneously, utilizing Japan’s only dual improvement effect recognized by Rice Power No. 11+. This active ingredient targets all three layers of the skin — the epidermis, the dermis, and the underlying basal membrane — delivering a thorough anti-aging approach that no other product can offer.

The high concentration of Rice Power No. 11+ enhances its effectiveness, ensuring that users experience a rapid absorption into the skin, providing deep hydration and plumping action that leaves the skin looking youthful and radiant.

Features of Raiz Repair Concentration D+/W+

• - High-potency W Improvement: The dual-action formula combines Rice Power No. 11+, known for its wrinkle-reducing properties, with a secondary Rice Power extract, either No. 7 or No. 23, catering to various skincare needs. This exclusive formulation generates a new level of synergy in skincare enhancement.
• - Approach to Multiple Skin Concerns: The serum does not only address wrinkles; it also targets skin hydration by improving skin moisture retention capabilities, effectively dealing with dryness and roughness.

Conclusion

With this launch, Yushin Shuzo reaffirms its pioneering role in the realm of skincare through cutting-edge fermentation research. As their new tagline suggests, they are excited to embark on this journey of uncovering the hidden powers of beauty fermentation and aim to guide users toward a new dimension of beauty. For those interested in this groundbreaking serum, it will be available from February 13 on their official website and in select retail locations.

Purchase Information: Customers can buy the product via their official website here, by phone at 0120-73-4141, or at their stores located in Nihonbashi Mitsukoshi and Takamatsu Mitsukoshi.

Connecting tradition with modern skincare solutions, Yushin Shuzo continues to explore and exploit the secrets of fermentation. With their advanced Rice Power ingredients, they are charting a new path in enhancing the vitality and radiance of the skin, embodying the unique philosophy of skincare that transcends simple cosmetic solutions.

Brand Background

Raiz Repair represents the ultimate expression of Yushin Shuzo's commitment to high-level anti-aging care. This skincare line was launched in 2011, targeting various age-related skin concerns through the novel concept of beauty fermentation synergy.