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RayNeo's Dominance in the AR Market

In the rapidly evolving world of augmented reality (AR), RayNeo has carved out a significant leadership position, boasting a 24.5% market share in the global AR smart glasses market as of the third quarter of 2025. This achievement, highlighted in the latest report by Counterpoint Research, marks the second consecutive quarter that RayNeo has topped the charts. This surge in market presence comes in a period marked by intensified competition within the information and communication technology sector.

Despite the challenging landscape, RayNeo not only maintained its leading position but also demonstrated impressive growth, with overseas sales skyrocketing to 3.8 times year-over-year. The brand has successfully expanded its reach, launching its products in over 25 countries and regions. With a cumulative user base exceeding 500,000, RayNeo's products have become a popular choice among consumers, as evidenced by their entry into major retail channels such as Sam's Club, Best Buy, and BJ's.

Particularly in North America, RayNeo's Air series has dominated Amazon’s best-seller rankings for AR glasses. The data showcases a strong customer preference, with the RayNeo Air 3s Pro and Air 3s both claiming the top positions in the 'video display glasses' category. Each of these models enjoys a high average rating of over four stars from users, a testament to their quality and reliability. As AR glasses increasingly become integrated into daily life, RayNeo stands out for its combination of affordability and dependable performance.

Key Differentiators of RayNeo in a Competitive Landscape

The foundation of RayNeo's competitive edge lies in its exclusive core technology and superior user experience. Being one of the few companies that can internally manage both research and development as well as mass production of core optical systems has permitted RayNeo to diversify its product offerings effectively. Their product lines include the V series for high-quality imaging, the Air series for immersive viewing, and the X series focusing on the convergence of AI and AR.

As the AR sector transitions from a niche market to mainstream acceptance, competition has expanded beyond mere hardware to encompass technological depth, user knowledge, product experience, and ecosystem strength. RayNeo's sustained leadership underscores the effectiveness of its strategic approach.

In an era where augmented reality is increasingly woven into day-to-day experiences, RayNeo's accomplishments highlight both the global rise of Chinese technological innovation and the potential of 'Made in China' AR solutions to shape the global landscape.

About RayNeo

RayNeo is recognized worldwide as the pioneering force behind consumer AR glasses, with a vision to transform the daily lives of one billion individuals. They serve as the global official partner in the AR glasses category for the Olympic Games, signaling their frontline status in immersive technology. Their innovative product lineup boasts the X series with enhanced color displays powered by AI and the portability-focused Air series, designed for versatile and high-quality viewing.

According to Counterpoint Research, RayNeo continues to lead the global AR glasses market as of the third quarter of 2025, firmly capturing 24% market share and reinforcing its top position worldwide.