ONE CAREER's Ultra Recruitment Camp: Redefining Recruitment Strategies
The unprecedented 'Ultra Recruitment Camp' organized by ONE CAREER is set to take place on
October 16, 2025, at
Miyako Messe in Kyoto, Japan. This groundbreaking event aims to gather recruitment professionals and business leaders under the theme of "Opening Up and Surpassing Recruitment". In an era characterized by labor shortages and changing perceptions of work among Gen Z, the event seeks to provide fresh insights by incorporating knowledge from various fields such as marketing, finance, and corporate culture.
Concept of the Event
With the many recruitment challenges stemming from Japan's declining population and the dynamic needs of the workforce, ONE CAREER is prioritizing the understanding of hiring processes and related strategies. By collaborating with experts across different sectors, the camp will encourage participants to broaden their perspectives on recruitment practices.
The focal point of the camp lies in understanding recruitment marketing, as it becomes evident that traditional hiring frameworks are becoming less effective. The program promises to deliver a multifaceted approach, enabling recruitment personnel to refine their methodologies and acquire knowledge from innovative contributors in the industry.
Session Highlights
Keynote Address on Integrating Culture, HR Systems, and Recruitment
Led by
Takahiko Watanabe, Executive Officer at
SMBC, this keynote session will delve into the complexities of instigating change in long-standing practices. Watanabe will share insights on
abolishing seniority-based systems in favor of merit-based evaluations, intended to cultivate an adaptable workforce.
Time: 10:40 AM to 11:30 AM
Venue: Stage A
Moderator: Yuiga Kitano, CSO of ONE CAREER, will guide the discussion on the real challenges faced by SMBC in reforming their HR frameworks in response to global competition.
Panel Discussion on Recruitment as Marketing
A critical session led by marketing professionals will explore the hypothesis, "Is recruitment simply marketing?" with
Daisuke Onobe, CEO of
Ku Marketing, and his expert panel discussing the current shortcomings in recruitment marketing and opportunities for growth. Similar to consumer marketing, they will question how organizations can effectively attract talent amidst evolving expectations.
Time: 11:35 AM to 12:15 PM
Venue: Stage A
Theme: This session will highlight the necessity for integrating effective marketing strategies into recruitment processes, addressing the logistics of appealing to potential candidates with compelling narratives.
AI in Recruitment: Transformations Ahead
The future-focused session will address the implications of AI integration in organizational structures and its impact on hiring practices. Led by
Yasuyuki Genda, Executive Officer at
SoftBank, discussions will revolve around the transformation of job roles and the critical skills required in an AI-centric workplace.
Time: 1:15 PM to 1:55 PM
Venue: Stage A
Moderator: Tomoko Kunimoto will facilitate a discussion among experts on how to navigate the evolving landscape of recruitment in the age of AI.
Event Details
- - Name: Ultra Recruitment Camp
- - Date: October 16, 2025, from 10 AM to 8 PM (with a networking party afterward)
- - Venue: Miyako Messe, Kyoto
- - Target Audience: Recruitment professionals and executives (approximately 1,000 expected)
- - Cost: Free to attend
- - Registration: Available through the official website.
Closing Thoughts
This innovative event represents a pivotal moment for recruitment professionals, encouraging them to rethink their strategies in an increasingly competitive environment. By participating in the Ultra Recruitment Camp, attendees can expect to gain valuable insights, expand their networks, and explore the future of recruitment as influenced by technology and changing market dynamics.
For more information on the award ceremony recognizing outstanding recruitment practices, visit the
ONE CAREER Award site.