#Japan #Tokyo #Ready-to-Eat #Oisix #Yuki Terai

Delicious Collaboration: Oisix and Chef Yuki Terai

Oisix, a subscription-based food service based in Shinagawa, Tokyo, has unveiled an exciting initiative to cater to our fast-paced lives. The company has introduced Deli Oisix, a meals service that can be prepared in just five minutes, combining efficiency with gourmet flavor. As part of its innovative range, Oisix has collaborated with popular chef Yuki Terai for the first time to create a limited edition menu item, the Basil Chicken with Six Vegetables Sauce, available from October 16.

With the global market for ready-to-eat meals seeing a dramatic growth, especially in light of changing lifestyles during the pandemic, Oisix aims to address the increasing demand for quick, nutritious meals. The ready-to-eat meal market is forecasted to reach a staggering USD 512.74 billion by 2029, reflecting an expanding trend that suggests even busy families are searching for nutritious and hassle-free meal options. In Japan alone, the prepared food market continues to thrive, with an estimated value of 10.98 trillion yen in 2023, marking a 4.9% increase from the previous year despite fluctuations in food prices.

Since the launch of Deli Oisix in April 2024, the service has experienced remarkable growth, amassing over 200,000 registered users in just ten months. Specifically designed for busy households, the service delivers a main and side dish for 2-3 people to your doorstep. The beauty of Deli Oisix is that upon arriving home, you can enjoy a delicious meal in mere minutes, making it an ideal solution for working families.

In a prestigious collaboration with chef Yuki Terai, who is known for his vibrant and healthy dishes, Oisix introduces a meal centered around the theme of enjoying vegetables in a delightful way. The new menu stands out by utilizing ten different kinds of vegetables, doubling the average number found in a typical meal. The main dish features a flavorful basil chicken complemented by a sauce brimming with an assortment of vegetables and basil, creating a dish that's not only nutritious but also visually appealing. The side dish, a Beetroot Marble Potato Salad, incorporates nutrient-rich beetroot and is a colorful addition to the meal, appealing to both eyes and palate. Finished off with Italian flavor base soffritto, this meal presents a wholesome option that excites the appetite.

Product Details:

• - Availability Period: October 16 (Thursday) 10:00 AM to October 23 (Thursday) 10:00 AM
• - Price: 1,998 yen (tax included) for 2-3 portions
• - Contents:

- Main Dish: Basil Chicken with Six Vegetables Sauce
- Side Dish: Beetroot Marble Potato Salad (served cool)

• - URL for Orders: Deli Oisix

Chef Yuki Terai, the mastermind behind this delicious collaboration, has shared his vision for the menu: “This product aims to be a friend to busy individuals. The dishes are colorful, gourmet, and designed for a quick yet enjoyable dining experience. With chicken and a variety of vegetables, the main dish is a signature Oisix creation, while the baked potato salad reflects the essence of YukiYAMESHI with a nutritious twist. The combination of salad makes it not just appealing but also a balanced meal.”

As Oisix continues to disrupt the meal preparation landscape, the focus remains on providing delicious and convenient dining experiences that allow families to gather around the table without the stress of extensive cooking. The introduction of Deli Oisix, especially in partnership with a chef of Terai’s caliber, symbolizes not just a meal, but a commitment to enhancing the everyday dining experience for all. This service underscores Oisix's core belief that quality meals can be accessible, healthy, and beautifully presented, all within the span of five minutes.

With plans to expand its offerings further in the coming months, Oisix is set to redefine our relationship with food – making it not only easier to eat well but also more enjoyable. Join the revolution, and elevate your dining experience with Oisix’s latest offerings!